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IEM Cologne 2024: Counter-Strike on a larger stage

IEM Cologne 2024: Counter-Strike on a larger stage

From the Berliner fans it sounds “Humba Humba Humba Tätärä!” from the Rängen, the Parisians respond with “Allez!”. Here you continue in the Cologne Lanxess Arena outside the fans of Eisbären Berlin and a few Parisian ice hockey clubs, among the supporters of the E-Sport-Mannschaften G2 Esports from Berlin and Vitality from Paris. Both can be found mainly in the game “Counter-Strike 2” on 101. Broadcast by the Turniers Intel Extreme Masters (IEM).

Electronic sports is a sweeper that causes a phenomenon by the large mass. The European Meisterschaft in Ego-Shooter „Counter-Strike 2“ closed on Wednesday 13,000 hours in the sold-out Lanxess Arena. Michał Blicharz, one of the default seekers of IEM for the Veranstalter ESL Faceit Group, said during the Freitag for the Turnierauftakt at a press conference, the Zuschauerzahl in the Stadion of diesel, die man 2009 in Livestream on the Internet. Am Freitagabend sahen über verschiedene Streams more than 150,000 zu.

Fans of Faze Clan
Fans of Faze ClanPatricia Kühfuss

Rob Simms said in the Freitag, that is a four-generation generations and Alpha-regular E-Sport-content consumers. Simms led Faceit Watch, the streaming arm of Faceit organization, about the own feature films and participate in the professional sisterchauen. Since then, the consumers, who were born in large part after 2000, the video game “Counter-Strike” itself has emerged – the first version appeared in 1999 as a modification for the Ego-Shooter “Half-Life”.

The growth of the global E-Sports markets is getting bigger and bigger, while the market was worth more than 2 million dollars in those years. Four people end up in the Verkauf van Medienrechten, a sequel to Werbeeinnahmen and Sponsoring. For comparison: The market for video images has brought the analysts of Newzoo a large amount of 184 billion dollars in a year.

DHL Ad with Gamer Language
DHL Ad with Gamer LanguagePatricia Kühfuss

The future of the E-Sports markets has longed for the years to come, after the Industry in the Zehnerjahren great success steps. Mitunter war of an “E-Sport-Winter” the Reason, in the form of sponsors with Geldern zurückhielten, who Zukunft seemed uncertain. Emily Fuller, who coordinates for ESL Faceit Geschäftspartnerschaften, bezeichnet de Abwärtstrend in Gespräch met der FAZ als Korrektur; a Rückkehr zur Normalität, after which the consequences of the pandemic were grim. Unlike sports artists, who have developed a playing field, e-sports games and other games on the Internet can find new statistics. “We are able to move on from the pre-pandemic level to the higher level,” with Nick Moran, ebenso von der ESL, ein.

In fact, it is the first major abschwung in E-Sport that has happened in other Wirtschaftsteile regularities after the Aufschwüngen. “It’s time for video games and e-sports, so you can enjoy the Marken den Markt in the future,” says Fuller. „Dabei is nun schon eeninige Jahrzehnte alto.“ Zyklische Schwankungen seien zu erwarten.

Marken is in the E-Sport schwer

Who as Antwort in this unknown way ESL Faceit Anfang August and zum Beginn der IEM more Partnerschaften with the Schweizer Hardwarehersteller Logitech, the Lebensmittelunternehmen Unilever and a Ausweitung der sechs bestehenden Zusammenarbeit with DHL and. The partnership with the American Halbleiterhersteller Intel, the IEM-Turnerieren name, best since 2006.

While the industry stalwart is busy developing Marken, this is the E-Sport experience you get. Video players are usually grimly networked and do not shoot themselves, negative feedback to be born. Intel has found a way to use the processors of the computer itself. Fachfremde Marken must deal more with the culture, before he sits in the E-Sport car. “Playing games is like that, if you have your money here now”, says Christopher Hana of E-Sport collection card repairer Kolex. It is a help if you discover Marken with the advertising discussions for the game in the language of the hobby. A single game was the abduction “gg”, “good game”, a respectful greeting at the end a party.

Organized fan clubs

Robert Martin, marketing leader for the German market at Intel, says: “There is no visibility of a brand logo that has been added.” A traditional online website through banner or video recording features. “Spieler sind von Nature aus technology-begabt – with Adblockern blockingieren is unsere Werbung im Internet einfach.” Deshalb must be active as Marken in the Gemeinschaften inbringen, and is reimbursed by Diskussionsforen for Spieler- und verwalten, with Intel on Tuesday. ESL-Frau Fuller says: „It is not one of the most creative compositions.“ Auch Winnspiele oder Treffen mit Spielern würden halves – Marken sollten de Spielern einen Mehrwert bieten.

The company that supports the industry is the organizational and monetary organization of the company, says Wirkung. Mittlerweile gives the organization of fan clubs that are free from the championship match for the Tower of the Stadiums on the Rängen as Blöcke zusammengefunden haben. Before the gangs in the Stadium can play a little more with clothing and fan articles on sale before the Stadium is expanded. If you profit more from the theme, the interest is even greater, but you earn money.

Der zweifelhafte Einfluss Saudi Arabians

Another E-Sport fan has been lost due to the professionalization and monetary development of others. “Most fans were amazed by the economic background, their play, their sponsorship of their teams, and the entire world of travel and gymnastics who played in them,” said Fuller. Dennoch wants a bit of freedom from the times, because there are no small Stars, no Stadium and no Million Prize money.

A Role played about the final inflow of Saudi Arabia. There are obstacles in space, that the country with the great investments wants to purify its arm, to disregard human rights. Among other things, women may cause some people to lose their shape and form and that many more punishments will be imposed. The umbrella of ESL and Faceit during World War II by the Savvy Games Group, a division of the Saudi State Fund, is no longer suitable for Unmut in the part of the Fangemeinde.

37.8 million dollars will be invested in video game and e-sports industry by 2030. Until the end of August the E-Sports World Cup was won, organizer of ESL-Mitgründer Ralf Reichert, found in Riyadh statt. In many international Gremien des E-Sports Vertreter Saudi Arabiens is.

I think most fans in the Lanxess Arena don’t have all the discussions of their Lieblingsbeschäftigung, when the first Schüsse between the Teams Saw and Faze Clan fields. Most people are an exciting party, who have nice hobbies and games in the game. „gl hf“ – „good luck and have fun.“