Happy Belly’s Smash Burger Brand Rosie’s Burgers Announces the Signing of a Franchisee for Vaughan, Ontario Page 1

Toronto, Ontario–(Newsfile Corp. – August 19, 2024) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFG) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands, is pleased to announce that it has signed a franchisee for its eighth (8th) location of Rosie’s Burgers (“Rosie’s”), a boutique QSR restaurant brand serving original smash burgers, poutine, onion rings, milkshakes and more in the city of Vaughan, Ontario.

“The Rosie’s brand has absolutely taken off, with five (5) franchise agreements signed in two (2) counties in just the past eight (8) weeks, and two (2) locations already under construction. Rosie’s growth exceeds the early success of our previous burger brand, Burgers Priest, thanks to our asset-light franchise model,” said Sean Black, Chief Investment Officer of Happy Belly.