Indian consumers ready for AI-powered washing machines: Samsung

Indian consumers are looking for AI-driven, customised, energy-efficient, time- and water-saving washing machines, said Saurabh Baishakhia, Senior Director, Digital Appliances, Samsung India. “Consumers today want to ‘do less and live more’. As this trend gains momentum, India is becoming a huge market ready for large customised washing machines powered by AI,” he said.

A recent Samsung survey found that customers are looking for modern digital appliances that deliver the best washing performance with minimal effort, while saving energy, water and time, he added.

To capitalise on this emerging trend, Samsung on Tuesday introduced a new range of 10 front-loading, AI-powered tailor-made washing machines with the capacity to wash larger loads of 12 kilograms each. The new washing machines come with flat glass doors with special AI features for washing, energy saving, UX controls, ecobubble and larger drums for easy tumbling and are priced in the range of ₹52,990 to ₹74,990.

“AI is helping users to fully customize their washing machines and this is a first in the Indian market. With these machines, users can take the brainwork out of washing, making it an easier chore with intuitive AI features,” said Mr. Baishakhia.

According to him, Samsung’s Bespoke AI washing machines use 2.8 million big data points to provide optimized washing options. This also helps save a lot of energy in every wash cycle – the AI ​​Energy Mode results in lower electricity bills for consumers by offering up to 70% energy savings, he claimed.