After 100 years: Modehaus Grieder schliesst am Paradeplatz

Bis zum Ende des Jahres ist Schluss: Die Grieder-Mitarbeiterinnen en -Mitarbeiter verlassen op de Paradeplatz. Yes: That Grieder Branch is disappearing. The Traditionshaus was sold – a sample.

“If 2014, if you buy the goods, you will love them,” says Claudia Torrequadra, Mediensprecherin von Bongénie Grieder. «It is a change in use and for 111 years our house has become more like a house today. All employees and employees have been grieving since their death.»

Do you want to know what Grieder zum Traditionshaus is? Grieder is a high-end model for a certain class, that war has never been like this. Aber Grieder war est die first proper mode für de feinen Frauen und Bahnhofstrasse. 1889 als Familienunternehmen gründet, bot es Stoffe für Kleider auf Mass an. “Pret-à-porter gab es damals noch nicht, aber Masskleider, das war was new,” said Torrequadra. “The Erfolg will do one thing, that Grieder for Luxus, Etwas Schönes, for Eleganz and for a best Gesellschaftsschicht station.”

But the fashion house does not change, it is just. «Statt an der Bahnhofstrasse 30 was in December new to the Bahnhofstrasse 3 to find.» Dies under the names «Bongénie».

Bongénie and Grieder have been heard since 1972 as the Grieder-Haus of the Geneva Family Brunschwig were übernommen wurde, zusammen. And so the group can enjoy in her family in the Romantic and in the Deutschschweiz Grieder. If the jewelry is in second place, other jewelry logo. “After the names and logos had appeared on the website, they were still busy clearing the house, it was clear that the tradition names could be”, so Torrequadra. Sie ist aber überzeugt: «Früher or später werd sich die Kundinnen und Kunden in Zurich and the new names gewöhnen.»

The scripture “Grieder” does not change the wind on the Paradeplatz: There is an idea of ​​the ideology and it remains on the facade.

With the Umzug the wind changes in the herrliche Grieder-Dachterrasse. “So that it is that it goes over the road, so it will be a pleasure to sit in the new world,” said Torrequadra. “It is a matter of time, a suitable Liegenschaft to find, while the project is being shaped and everything will be expanded and can be enjoyed more fully.”

If there is a special atmosphere in the new Modehaus, there is a great restaurant, with plenty of views and dining options on the Bahnhofstrasse, which is also available in the evening. In the Gebäude, Bongénie takes four whole floors. And Torrequadra stated: “We were very happy with our own living environment.”