Supermarket chain is growing in Germany – with new Kunden-Konzept

A supermarket chain with a new concept for customers is established in Germany. When it is ready, years later a dozen branches will arrive.

Dortmund – Who should not exist anymore, if dinners are made quickly. There are often deep-frying products like pizza. If you no longer have a problem, it is a good idea to enjoy a royal financing and a credible alternative to a fresh product on the market, writes ruhr24.de.

Supermarket chain is growing in Germany – Konzept ist für Kunden neu

In Ulm, a new supermarket is being sold for a year, until the end of 2025 more like a Dutzend Filialen in the factory in Germany. Genauer says it is a Laden with the name “Delfo”. Founded by two former Lidl managers, Adriano Lemma and Alessio Frasca (more Service News at RUHR24).

The concept of supermarkets is different, than the bisher in Germany ansässige Supermärkte and Discounter. When the Laden „Delfo“ is involved, the fresh air and the precious stones at the entrance of the Ladens are missing. And that is no longer the case. Denn der Laden has a unique concept in Germany.

Supermarket Kette “Delfo” with new concept in Germany – 900 different retail products

The name “Delfo” chooses “Delicious Food” and is the Konzept. Tiefkühl products with a “singular product quality and quality: From fresh to season, there are also gourmet-specialized beets with a perhaps freshly frozen product that preserves fresh and natural materials”, so “Delfo”.

In the first load in Ulmer West, stehen auf 150 Quadratmetern beef 20 Tiefkühltruhen with etwa 900 verschiedenen Tiefkühlproducts. Von Obst und Gemüse über Fleisch und Süßes bis zu besonderen Specialitäten wie italienische Reisballchen, Brazilian Açai bis portugiesische Pastel de Nata.

New Supermarket-Kette “Delfo” in Deutschland – Designed with regional products

But also regional products are a shockproof torten of the kitchen from the Ulmer neighborhood in a new generation. The own market contract of „Delfo“ is prepared and should be further developed: something like a bread and sweets.

The new concept said that the Tiefkühlprodukte of Gourmet-Küche are can. When you bring TK-Marken on the market, you can buy “Delfo” on “Ethno-Food” and many regional products.

Neues Konzept ist für Kunden in Supermarkt-Kette – Umsatz von “Delfo” more than 22 Billionards

Deep fry supermarkets are published in other states. In Europe, “Picard Surgéle” is the biggest blessing Art. In Germany, the deep fry market has the German Frozen Food Institute A reserve of about 19 percent in the past year, with more than 22 billion euros. Davon has spent 11 million euros on a food business with deep-frozen products.

The rest of the food is sold in the wholesale and retail trade as well as in gastronomy.