How do you reach a large audience on social media?

If you’re new here, I’m André, a tech entrepreneur and founder of LaunchFast, a stack designed to help web developers significantly accelerate their project development time. I post daily updates on my journey and progress.

Almost every day I share my journey publicly. I do this on 24 different platforms. Here’s how you can do it too:

1. Write an article in Markdown
2. Open 24 browser tabs simultaneously
3. Copy and paste the article into any tab

That’s it! You’re done. You’ve reached a large audience on social media.

Here’s my marketing tab.

And so you can open all websites with one click.

Note that some of these, like the Smashing Magazine, aren’t meant for daily shares, but rather in-depth web dev article submissions. But I like to keep them around to remind me to submit them!

I take it a step further and use invideo.io to create a video version of the article. It’s the same process: copy and paste the article and it will spit out a video for you. I then download the video from invideo.io and upload it to Instagram, TikTok, and YouTube Shorts. Funnily enough, the short videos get a lot of impressions (around 600 each).

“Sure André, but what did you do today? Where’s the progress report?!”

Ah, right. To put it into context, I’ve decided to work on improving my landing page until I reach a 10%+ conversion rate, because marketing as a tech entrepreneur has always been my Achilles heel. So here’s the plan:

1. Improve the landing page until I reach a 10%+ conversion rate
2. Create a marketing strategy that I can implement in 2 hours/day
3. Improve the product
4. Growth Hacking Strategies

This is what was done today:

• I figured out what to put in that green area of ​​the hero for the landing page

As you know, the above-the-fold portion of a landing page is extremely important. And the image is even more important, because we process images significantly faster than text. So that visual (whether it’s an image, video, or animation) needs to elicit immediate engagement and an emotional response, while reinforcing the core value proposition of the product. It’s a tall order. But it’s worth it.

Today I spent the day brainstorming and evaluating ideas based on those criteria. I chose to run a “Commit & Push” simulation so that web developers can experience what it’s like to push code to production with LaunchFast: ESLint, TypeScript, Vitest, and Playwright are executed and the code is deployed to production.

The difference between this visual crap or impactfulness depends on the execution and attention to detail of the animation. So that’s what I’m going to do tomorrow.

And that’s it for today folks! I hope you enjoyed this, cheers and have a great rest of your week! 👋