7UP UPS ITS MIXOLOGY GAME WITH NEW GLOBAL CAMPAIGN AND REFRESHED BRAND PLATFORM Page 1

– The soft drink brand’s latest campaign ‘Level Up With 7UP’ aims to inspire Gen Z and millennials around the world to make 7UP their zesty and refreshing mixer of choice, elevating every social moment –

LONDON, September 11, 2024 /PRNewswire/ — #LEVELUPWITH7UP – 7UP is excited to unveil its latest campaign ‘Level Up with 7UP’ a new global platform for those looking to elevate their social gatherings. Drawing on popular insights and online trends, the soft drink brand recognizes that both Gen Z and Millennials are more open to experimenting with food and drink than ever before. 7UP celebrates this creative expression and reiterates its role within social gatherings by establishing itself as the go-to beverage for creating refreshing mixes to round off any gathering – the perfect partner for the next wave of social enjoyment!