Salesforce Data Cloud Momentum Grows with Rising Adoption and New Innovation Bringing Trusted Data to Agentforce

Salesforce (NYSE: CRM) continues to build momentum with Data Cloud, the heartbeat of the Salesforce Platform and the foundation of Agentforce. Growth is fueled by strong enterprise demand for unified data to deliver more personalized, contextually relevant and timely customer experiences through its Customer 360 applications, Flow, analytics and Agentforce, Salesforce’s breakthrough suite of autonomous AI agents.

Building on that momentum, Salesforce today introduced several new Data Cloud innovations that enhance an organization’s ability to transform the customer experience with data and AI. They include: Added unstructured data support, including native processing of audio and video content, such as webinars and calls, to unlock deeper customer insights; a standardized semantic data model that enables Agentforce agents and humans to consistently interpret and use data; enhanced search capabilities that take customer context into account and enable faster information discovery; real-time data activations to respond immediately to changing customer needs; and additional data security and governance features to protect business operations and prevent unnecessary data exposure.