Who can make good use of their Geschäft

25.9.2024 – The Market for Traders walks independently. Deshalb posits sich de Frage, ob en wie zijn Maklerbetriebe nouvelle sollten. Kompaktes Wissen contains the new book “Geschäftsmodelstwicklung für Vermittler:innen” by Stephan Busch and Tom Wonneberger. Kurz und verständlich zijn verschiedene Modelle zur Beschreibung, Analyse, Innovatie und Entwicklung van Geschäftsmodelen last year. You can use the work description “Empathy Map” and “Persona” to gain knowledge about the knowledge. The e-book from the Springer-Reihe “essentials” consists of 67 pages and costs 9.99 Euro.

The Makler Stephan Busch (B.Sc.) and Tom Wonneberger (B.Sc.) completed their studies Betriebswirte with the Schwerpunkt Finanzwirtschaft/Versicherungen. I started my management concept in 2012 and independently developed a development model such as Progress Finanzplaner.

I show the generation Y a book for a year. In your active E-Book is now included the “Geschäftsmodeltwicklung für Vermittler:innen”.

55 easy-to-understand pages about the theme of the model

Tom Wonneberger and Stephan Busch (Image: private)

67 Seiten, ohne Einleitung 55 Seiten, aufgeteilt in zehn Kapitel, saith: In der Kürze liegt die Würze. By displaying the “Springer essentials” compacts can be used for beets on the road – short and easy to understand. Diesem Anspruch both became Autoren justice.

The exit thesis “The market for distributors is gravitating” is not new. It is the description of the elementary models of the “Business Model Cavas” that is probably used. In 2006 Alexander Osterwalder was preparing his appeal for a new element. The cost structure and the costs that form the foundation.

The model is still in black, the description is meant to visualize. Targeted would now be a snapshot. Alternative or strategic analyses are not possible. Important critical points from the viewpoint: Information on the contributor and sustainability not on the new elements of the models.

Instruments, a Zielgruppen and Kunden know their knowledge

There are many jewels that have taken the next step: the model of the Umfeld analysis and the Stärken-Schwächen-Analyse (SWOT) was carried out. A Fazit: Auf Maklerunternehmen will create valuable Branchenkräfte. When they started working, a Soul Group was called upon and knowledge that knew knowledge and agility, that expanded their Money.

The “Empathy Map” is one of Felder’s most important things: He thought, thought, saw and said that the person had the positive and negative aspects in his life. The fact that a fragment was added to the message, was the person who would work or who would change.

The ‘personas’ are quasi-fictitious people, who are connected to a nutzer or soul group stehen, who is the travel-oriented runner or the inheritance-oriented single. Alter, financial situation or information about the situation, financial situation and soul of these specific persons. Deutlich became the best Verhaltensweisen, zum Beispiel beim Abschluss eines Versicherungsvertrags.

Wertangebote und Geschäftsmodell entwickeln

Wer seine (potenziellen) Kunden knows, can a suitable „Wertangebote entwickeln“, i.e. the copy of the following Chapters. The instrument is called “Value Proposition Canvas”. Practically Hilfe beets a complete von Leitfragen, the Vermittler answers can sollten. In the area of ​​“Jobs” since their performance:

• How does it work? (Zum Beispiel Versicherungen abschließen.)
• What strategy is used? (Zum Beispiel Online-Vergleichsrechner.)
• In the chemical context, would you like to clear this formatting?

Zum Schluss was Geschäftsmodellinnovationen und -entwicklungen met een manuel werkzeugenvoorgestellt. Kurz und knapp wird am practicalen Fall “nieuwe Einnahmequellen erschließen” said, welche Veränderungen dies personally or organizational for the Vermittlerbetrieb bedeuten könnte.

Reading set

A decision of the Authors: Business model transformation is discoverable. A clearer process takes place in the transformation.

Stephan Busch/Tom Wonneberger: Geschäftsmodelentwicklung für Vermittler:innen. Verlag: Springer Fachmedien, Wiesbaden, September 2024, 67 pages. E-book: ISBN 978-3-658-45843-0, 9.99 Euro. Softcover: ISBN 978-3-658-45842-3, 14.99 euros.