EuGH-Urteil: Handler dürfen mit Preissenkungen nicht irreleiten

If the trade in the EU starts with the demands of the EU, he must pay as a reference the highest price of 30 days – if the product goes through the war too long. The position of EuGH is clear.

I am looking for an unrefuhrende option at the cheap discount Aldi Süd on a Niederlage cashier. When the prospects started at some point, the chance that the price was paid in 30 days by the European Court of Justice (EuGH) became greater.

Bananas as a price highlight

I could start the fall in a different way: Die hadte Aldi Süd as Price Highlight offered. On the marketplace of the supermarket is a new price (1.29 Euro) of the price – only 1.69 Euro – possible and works over time. Flankiert would have the Anzeige von a fett gedruckten “-23%”.

The goose also costs a German price: 1.69 or 1.29 Euro. The price of the Bananas costs only a price of 1.29 Euro, also with the price, if you want. Those 1.69 Euro were also only for short time current.

The lowest price for the 30th day as a reference

For the Verbraucherzentrale Baden-Württemberg war is a Täuschung of the consumers and consumers. If the EU law occurs, the trade with Aldi has started at the award ceremony of the price of 30 days long. Aldi South has also black on its prospectus. First of all only in small print – at the bottom edge of the advertisement. It is clear that you get a picture of a reference to the higher € 1.69, which you can use.

Der Fall went for a targeted guideline, but we are an EU legal entity, now the Richterinnen and Richter in Luxembourg. So it is no longer necessary to consult the Praxis of Aldi Süd – and to use the entprechende Regelung in EU law. Wonach Händler bei Preissenkungen the niedrigsten Preis mindestens der letzten 30 Tage zum Vergleich angeben müssen.

Der EuGH does not make much sense: Dadurch würden Händler daran hinderen, de Verbraucherinnen und Verbraucher irrezuführen. If you want to pay other prices, “for the Bekanntgabe a normale preisermäßigung is erhöhen and damit gefälschte preisermäßigungen ankündigen”. It will be avoided. Das Urteil is also an inheritance for the Verbraucherschützer from Stuttgart.

Usage rights signed

Aldi Prospectus connects to the decision: Aldi South has to refer to the bananas in EU law in detail to the initial price of 1.29 euros. A war is being waged that is equal to the new price. It is also a matter of no price comparison.

If the Verbrauchersicht places a man on the forms: If there is a Werbeprospekt van Preissenkungen, you may be surprised that it has not received the Ergebnis Prize “Preis-Rochaden”, which offers a full-fledged solution, a preissenkung behaupten zu could. “We are always happy about our needs,” says Heike Silber of the Verbraucherzentrale Baden-Württemberg, “we want to ensure that the customer and customer satisfaction is achieved and the end result of price transparency is achieved.”

The entry into Luxembourg is not gold plated for Aldi Süd – all traders in the European Union must be present during their stay.