stc launches “Back to School” campaign

Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling digital transformation in Kuwait, in collaboration with our partners, launched its “Back to School” campaign following the start of the academic school year. The initiative aims to promote the health and well-being of students in various districts in Kuwait, with the participation of partners such as Kidia App, The 3 Beez and Try Toot. stc launched the initiative as part of its comprehensive CSR framework under the education pillar, and its educational ‘upgrade’ initiative.
As part of the campaign, stc and its partners distributed gifts and healthy snacks to students from various schools, including Salem Al-Husainan Boys School in Assimah Educational District and Fahad Al-Salem Boys School in Hawally Educational District. The aim of this campaign was to encourage healthy eating habits and maintain stc’s ongoing commitment to supporting the younger generation in all aspects of their lives.
In addition to school visits, stc also worked with Dr. Noor Al-Awadhi, Nutrition Specialist, who provided valuable insights and tips on the right diet and regimen that will help students maintain healthy lifestyle habits that are likely to positively impact their academic performance. The insights and tips from Dr. Al-Awadhi were featured on stc’s social media channels for all followers to benefit from. The company and its partners also organized competitions on stc’s social media channels as part of the ‘Back to School’ campaign, giving followers the chance to win one of the various gifts offered by the partners.
Commenting on the campaign, Danah AlJasem, General Manager Corporate Communications at stc, said: “Education is one of the key pillars of our CSR program and, more importantly, it serves as an integral part of our community’s progress and future careers of the younger generation. As part of stc’s ongoing commitment to supporting the community, we are proud to have launched the ‘Back to School’ campaign in collaboration with our partners to get students excited about the start of the new academic year. By encouraging healthy habits and creating a positive learning environment, we also want to support the well-being and success of our future leaders.”
In addition to supporting students, stc also extended a warm welcome to teachers as a token of appreciation for their dedication and hard work in raising the next generation. The initiative aimed to recognize the important role of teachers in educating the younger generation and charting the path for their future careers and achievements.
AlJasem added: “In line with our campaign, stc would like to extend a warm welcome to all students at the start of their academic year and wish them a year full of success and prosperity. stc would also like to express its appreciation to our partners for their cooperation and support during the campaign. Witnessing the excitement of the students during the activities under the campaign, I would like to thank our partners, Kidia App, The 3 Beez and Try Toot, for their valuable participation and support in making this campaign a success. Looking ahead, stc will continue to leverage its network and expertise to provide support to the education sector, especially in the context of the educational ‘upgrade’ initiative.”