Nike kämpft gegen tiefen Umsatzeinbruch – Rückkehr von Ex-Manager soll helfen

Der US-Sportartikelen-Konzern Nike hat im Olympia-Summer a German Umsatzrückgang verbucht. As of the end of August, the quarter’s debts have shrunk over the years with a profit of $11.6 billion, which the agency has extracted from the US. Below the winning field, a 28 Prozent auf 1.05 Billion Dollars (950 Mio Euro).

Nike will solve the problem, among other things, with a chef in the Griff bowls: in October, top manager Elliott Hill will go with the Ruhestand to Adidas-Konkurrenten zurück and übernimmt the Spitzenjob.

Zur Strategist has Vorgänger John Donahoe hörte, stärker auf Directverkäufe zu setzen. The Kehrseite war started while the Nike was being marketed on the Regalplatz during the production of the Konkurrenz products. Dadurden were those Rivals more aware of Verbrauchern.

Nike has made an online purchase in the 20 Prozent

I vergangen Quartal schwächelte Nike in both Vertriebskanälen. Direct sales fell 13 percent to $4.7 billion. There is a war going on with a product of 20 products in the online store, where the Nike stores are getting some prosently Plus products. My wholesale business has a turnover of 8 percent at 6.4 billion dollars.

Nike is engaged in a sparring program initiated by Donahoe, at a cost of several million dollars. Rund zwei Prozent der Arbeitsplätze is affected.