Flying isn’t what it used to be – but don’t blame British Airways

Faced with the news that British Airways will swap lunch on long-haul flights departing between 8.30am and 11.29am for a ‘Great British Brunch’, it is tempting to conclude that flying has simply come at a cost. The cost-saving measure, which applies to business travelers and First Class passengers, has raised many eyebrows, especially since the brunch menu features the traditional lunch opening (cheese, artichoke, choice of other snacks), followed by a shift to waffles. or eggs and other apparent ingredients of the ‘Great British brunch’.