Black Friday and Rabatte: Kampf um die best Schnäppchen

AbPreisschlacht in retail

Jetzt started the Kampf with the best Schnäppchen

With Rabatten und Werbeaktionen the Händler reconcile, the zögernde Kundschaft zu ködern. Do you have an idea what one of your years is?

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Years of life for shoppers and shoppers. Black Friday promotions in a year in a Zürcher Warenhaus.

Photo: Urs Jaudas

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In Kurze:

The Swiss retail trade is worth a lifetime for a minimum of 0.2 percent.
The Verkauf von Kleidung en Gartenmöbeln worked for a summer.
Black Friday and Weihnachten are separated, but experts have a bad ending.

Price, price, price: Derzeit show various Händler dieselbe Botschaft vermitteln zu wollen. Migros chief Mario Irminger was knowledgeable Preissenkungen for 1000 products and Coop chef Philipp Wyss proposed an interview with the price guarantee in the kitchen, and Ikea-Schweiz chef Janie Bisset began a veranstaltung of the Mittwoch-minus des Möbelriesen in a year to invest with “investments in favourable Preise».

When you find out that the year continues, it is the end of the period: lately with Black Friday and the Weihnachtsgeschäft have been coming to an end for a year. If you take a year to operate the Händler.

Das hat seinen Grund: Bisher in Verlief das Jaar für Vale nicht besonders gut. In the first three quarters, the products in the Swiss retail sector are at the Research Firm GFK 0.2 Prozent in Minus – the pride of the erwarteten Teuerung of 1.2 Prozent in diesem Years. Lebensmittel und damnververundene Artikel (Near-Food-Bereich) verzeichneten een Wachstum von 1,3 Prozent. For non-food products such as clothing, foam, cosmetics, toys and electronics, the result is a minus of 2.8 percent.

Schlechter Frühling drückt Umsätze

Schlecht likes it outside in the summer. Most of the time is behind the Verkauf von Gartenmöbeln, Sonnenschirmen and Heimtextilien. Auch Kleiderläden has large Einbussenda Summermerkleidung kaum nachgefragt wurde. Due to the herbal start, when a hot war arose in September, the Zahlen of the GFK de Verluste could not get wet.

It is possible to make the kitchen work in the kitchen. “Manche merchants were sold, the nachfrage with ship beaktionen and probe range boats offered, one of the best stand-alone boats,” said Nordal Cavadini, retail expert at the Beratungsfirm Alixpartners.

It is not that the consumers and consumers are sucking up their purchases or services. “If the velo in the Corona time has been kauft and brauchen nicht a new one, or if the grill or the Bürostuhl is longer or more intensive after praising prices,” says Cavadini.

On Black Friday, during Black Week, Cavadini placed a small amount of food in the Vorjahr. If the Company Blackfridaydeals.ch has an account with a decline: you will receive a minus of 20 million francs on 470 million francs. “I know that the consumer and the shopping tag follow the entire market trends and show the large parts of them,” says Julian Zrotz, retail expert at Blackfridaydeals.ch.

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Once you know that the Abschwächung for all stations is Trade involvement. Der Kauf übers internet hinges were destroyed. For the Black Friday predictions there is an online offer of four.

Consumer immunity goes one step further

It may happen that the situation lasts longer, but it may last longer. “Bereits im die Year in Folge come sie nicht from the printed Stimmung heraus,” said Cavadini. It is clear that the State Secretariat for Economic Affairs Index of Consumers’ Immunity is related to the current situation regarding the current situation, but we are still concerned about the current Corona level.

Zurückhaltung is denn bei de Ausser-Haus-Verpflegung, Unterhaltung en zum Teil auch für Reisen bar. The total cost savings, which the Schweizerinnen and Schweizer a higher budget in the budget for the party of the expenditure on credits and the mites that arise, are high. Ausserdem became, therefore Cavadini, the Prize zum separated Factor, never will weil Händler in his Kommunikation grim reformhöben.

It is not that it is so sudden that there is a new company in Switzerland, which is the German Günstig-Drogerienette Rossmann or the Dutch ones Non-Food Tiefpreis discount promotionthe prices fall into the foreground.

Edith Hollenstein ist Wirtschaftsredaktorin. You may spend more time on journalism. More information

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