Marken, Musk and his Purpose Washing

We spent two weeks after Donald Trump’s visit to US Presidents who will never be in the Cabinet of the new Regierung Gestalt. In Reihe’s example: Elon Musk – manchmal der reichste Mensch der Welt, immer der mit een eigentümlichen Vorstellung von Meinungsfreiheit (while I know that it is a bit free of my life). Musk took part in the “Dream Team” of his car rituals and another role as a chef and “Abteilung für Regierungseffizienz” serving State Secretary.

While we note Marken, it is still not the case that the “moral halt” for his hertrugen and X (ehemal Twitter) boycotted. Many people will make their money with: Disney, IBM, Comcast and Warner Bros have made their money. Zweck: There are no financial risks associated with a business. The Financial Times no longer wants to announce the Trump-Musk-Allianz campaign, a nightly heraufzubeschwören.

The fear is not incomprehensible, Musk has shown and proclaimed uninteresting behavior. But with the Rückkehr zu X with Haltung zur Randnotiz – for all thenn, wenn is a Geschäft geht. An armut zeugnis: Werte stop manchmal nur bis zu den nächsten Quartalszahlen.

Marken tauschen kurzfristige Gewinne gegen long-fresh Glaubwürdigkeit

Was this different way of washing also intended for ‘Purpose Washing’? Keep preaching in mind and if you want to do the following, then this is a moot point. Clear, Mut costet, guess wen a Zornriese who dries Musk with Repressalien. If you have a problem: These companies risk long-term damage to their reputation because they cannot be fixed so quickly. The Rückkehr zu

The fight for the support of this world could no longer take place in the opposition of Musk or Trump, including in his immunity. The Nobel Prize winners Daron Acemoglu, James Robinson and Simon Johnson said: Wohlstand and Stabilität gründen on strong institutions, not on “strong men”. But Trump and Musk have no Geringeres in the Sinn, if these institutions use their powers. If you want to increase costs or profit margins, if you are in the power structure, the long term is a small elite nut.

Die eigentliche Frage lautet daher: Welche Zukunft wollen sech diese Marken buy? Would you like to know if you have had fun for a long time and have adopted the integration of Marke? We are careful, because we have a moral commitment to our future, if we continue to win the next quarter, we will be able to live with it, and we will continue to trust our consumers. The Markenwerte sind kein modisches Accessory – ie sollten the foundation signal, on the basis of the Reputation one’s Unternehmens ruht.

Andreas Marx

(AMX, Jahrgang 1989) has been an editor of the absatzwirtschaft since July 2022. There is neither Native nor Immigrant again, but there is Fall Digital. The Wahlberliner with a faible for Nischen themes that have an extensive spectrum of interests was one of the few insults: So what’s going on with Playboy, in the Agentur C3 that is part of the Branchendienst Meedia equipment.