Ausgabe 10/2024: Ausnahmsweise ainmal a grosser Preis

Ausgabe 10/2024

Dieser Inhalt was prepared by a Verbandspartner.

Interview: Sherin Kneifl Image: zVg

Wofür steht denn nun Denner: «Nah bei dir», «Spring savings», «Gesund geht auch priswert» …? Ihren Kampagnen – the Baby, the Fitness Couple in Hexenhäuschen, the Hunde, the other Ladys – will have the most heraus lessons. Do you want to leave the rotten Faden in this final phase?

Remy Müller: Either way, it may take a long time to get into the range and childish investments. The theme of the themes comes together with the excitement, in the further life.

Pascal Trutsch: This alienation strategy can be accompanied by appropriate and ultra-violent campaigns. Because the war lasts so long, the jewels of the branches and the standards of communication become larger, a botschaft so efficient and fast that the rearrangement and adjustment of Denner’s timbre (an own and changeable) will be a consequence of this. Darin bestht auch der rote Faden.

Who looks at a good life?

Remy Müller: That’s the facets. For me it is a combination of a harmonious private organization, which seeks Ausgleich in nature and a job, which is my property.

Pascal Trutsch: I had a great time in life and went on a sabbatical before another lousy reformation became like this. It is a pleasure to enjoy a privilege with people who are allowed to spend time together and enjoy interesting experiences.

The Umsetzung of «The Good Life» was stupid and American. Do you want to signal internationally?

Remy Müller: “The Good Life” is useless as a referenz in the best country, such as a vergangenheit, in which one does not even have to earn money and in itself everything that can be done. Thanks Denner did not inform anyone in the Zeiten von Inflation about the prospects.

Everyone can enjoy reading, for example in the Schlechten Zeiten, reading the Botschaft. In Welcher Schlechten Zeit entstand die Idea für die Kampagne?

Pascal Trutsch: High rates, high health insurance premiums – the fixed costs of care are always increasing. If you know that you have a very nice year creating prizes, knowledge and skills, the house budget in the Griff amount is so light.

At Discountern it is a new price. The peculiarity is a tugend der Schweizer, which is not worth it. Wollen Is this character trait different?

Remy Müller: Zwischen Preisbewusstsein en der «Geiz ist geil»-Mentalität gibt is een grote Unterschied. Like Denner, a man can care and with his heart in regal griffons and white, a quality product can fetch a good price. After all, man had to be given the prize in order to be able to win the prize.

Where is the Zielgruppe for this art of shopping?

Pascal Trutsch: Denner has everything for the tag gebruch and ermöglicht thanks 864 Standorten, ohne weite Wege einfach einkaufen zu können. All people with dementia will find the right product at Schülerin, Handwerker, Familie or Anwalt, and dementia patients will benefit from the Zielgruppe.

Is this mit der von Ihnen responsible Kommunikation erreicht?

Remy Müller: With the more communication, in any case, my creditworthiness is increased, and the well-thought-out media strategy would improve the Soul Group. The market conditions are aimed in the right direction, it is one of the most weighty Währungen.

Was your personal purchase at Discounter?

Remy Müller: I have found a new place in the Letzten series of the Migros. A glücklicherweise gift is often a denner in the Nähe, der stets einen appropriateen Wein für mich bereithält.

Pascal Trütsch: I can often do anything for a nice evening. This is Lachs mit Bohnen, it was on the Heimweg that Denner was delivered.

Gemäss Umfragen sinks the Migros momentan in the Gunst der Schweizer
Bevölkerung, während Denner stigt. Who is the intern? Is
dieser Beliebtheitsswitch gewollt?

Remy Müller: The Migros is in the great transformation of the transformation. In my new position, together with my team, I will become everything, a trend. And if you are overprotective, these will be purchased.

Pascal Trutsch: Both are very ideal, and it is worth using both plates. It seems that Denner will have faith among the Schweizerinnen and Schweizern and the Migros weiter is in one of the Love-Brands of Switzerland.

Would you like to deal with Denner during the winter period in Switzerland?

Pascal Trutsch: The nachhaltigkeit die in de Unternehmen een sehr hohen Stellenwert. So you want to play a long-term partnership with IP Switzerland. Another massive investment in a large partner network was the “Lädelisterben” company.

The ADC Awards were presented to the Campaign “The Good Life” during the Grand Prix. The ADC chairman Thomas Wildberger has declared the motto “the non-plusultra”, that the Campaign will succeed and that the other jury chairmen will follow the arguments. Was the high price confusing for marketing and communications?

Remy Müller: Unsere Währung is de Kunden. If you watch the campaign on the loaded frequencies, this is glücklich. If the sector no longer works, the power of nature can no longer be spasm and motivated, but it can also be different.

Welche Rolle spielt Humor in Ihrer Kommunikation bzw. I’m marketing?

Pascal Trutsch: Rewards can be a way to make or earn money. If the small prices last longer, Werbefrancen will invest eight times. Humor and credit are profane Mittel, a brand name that we want to have, the world of the jetty and the Botschaft with a smaller budget in the Köpfen of the Soul Group that we want to anchor, we will play an important role.

Lidl has a good position in the Swiss world, and is a creative company, in the spotlight. Warum glauben Sie dennoch, is the creative kraft paper what is it?

Pascal Trutsch: I am a Lebensmittelhandel of both. Deshalb also provides a larger part of the communication with the collision defense and thus ensures the safest follow-up. Long-term creative work for the distributed market, soft drinks that can be used in trading with the creative campaign, if it is an appropriate action.

Download as PDF document