Trotz Touristenboom is located in Schweizer Hotels

The Schweizer Tourismus ist im Hoch. During the past years, we were able to set a new record with 42 million overnight stays. These years can no longer describe these marks. It is true that the person does not know Schweiz.

Gute Zeiten für die Reiseindustrie – könnte man meinen. When you are at the hotels, there is no more Euphoria in the area. We recommend that you cook with a sinking load. Who has passed the Zusammen?

A Zahlenanalysis said: Die Schweiz has not seen a single tourist tree, but a Betten tree. Vergleicht man who spent the night of 2023 with 2019 – the last year before Corona -, since then 5.5 percent.

It’s nice to have a look at the massive butt-like shape. Gab es 2019 in der Schweiz noch 275 249 Hotelbetten, ist die Zahl auf mittlerweile 288 457 angewachsen – a Plus von 5.4 Prozent. With others Worten: Innert have had years of investing in the Swiss sister hotel business for a whole small town.

Zum Beispiel from the SV Group. Most Schweizerinnen and Schweizern are the Zürcher Unternehmen who can be used as Kantinenbetreiber. The company is a franchisee for the American hotel giants Marriott International in Switzerland and Germany. Dazu heard: Renaissance, Moxy or Stay Kooook. Since 2019, the SV Group has opened its new hotels in Switzerland – especially in the city: two in Lausanne, two in Bern and two in Geneva.

International Chains dominate in Basel

“Der Hauptzuwachs an Hotelbetten in der Schweiz have been in the last years through international Hotelmarken getrieben, for all in urbanen Gebieten”, states the SV Group during the selber fest. It is a sin of private property in Switzerland, which are the new hotels that brought their guests to live in the country.

More information is available about: more competition for other hoteliers. In the city, power is under the brand bar. Zum Beispiel in Zurich. Obwohl de Zahl der Hotels konstant blieb, wuchs das Bettenangebot zwischen 2019 und 2023 um 1262 auf mittlerweile 17 833 Einheiten. Once in Zurich, the deutliche more nightly leave was as for the coming years, the tax term has sunk from 60 to 58.9 percent.

Ähnlich is in Basel aus. The city canton will have a hotel budget of €43.9 per cent in 2023. The light has sunk in the 2019 report. “I have noticed in recent years that in Basel the hotel occupancy rate is so good,” says Jonas Gass, director of the Hotels Krafft, an institution in the city of Basel.

Der Markt in Basel was dominated by the large hotel chain, Gass said. If you have a preiskampf, then these Unternehmen can help other people: «Das Preismanagement never stayed in Basel, located in the Zentrale in Deutschland or Frankreich.» The «Krafft» will no longer be used. “If we wish to win a Zimmerpreis, we will ruin our lives.”

The Touristenboom also sorts short paths for spruedelnde Gewinne. We have not seen that all Schweizer Hotelzimmer has been working for a year, but it is a seasonal trade that has reached a value of 0.3 percent in 2019 and 2023 in the Zimmerauslastung in the Schweizer Hotellerie.

First dates from the years when it was time to end the paradoxical Entwicklung. So, during the summer of 2024, a registration of tourists was made. Wenger, as half of the Federal Office for Statistical Assessment of Switzerland, could raise his Hotel Auslastung.

Grindelwald is Schweiz’s song

It is not the case that all Betriebe lead. Your region and tourist destination are enormous. In international hotspots, Wetter world strengths are one of the most popular hotspots.

Zum Beispiel Zermatt in Valais or Grindelwald in the Bernese Oberland. It is a dark place that Zahl der Betten faces grimly. After the expiration date, it became huge. In 2023, 71.5 Prozent der Betten were invested. This goal has been a Plus of the 6th Prozentpunkten 2019. Grindelwald can have the highest hotelbettenauslastung in the geese Schweiz-vorweisen.

For the hoteliers in the village, the tourist boom is new Möglichkeiten. “There was a year ago that I enjoyed a year and did some good business, thanks to the years I spent,” says Carole Hauser, who owns the Hotel Belvedere führt with her brother.

In Grindelwald there are more and more hotel projects in the Entstehung, which offer more and more opportunities to enter the market in the coming years. But for Carole Hauser it is no problem.

You can not worry about the international Konkurrenz. As family relationships, people can travel more flexibly in the market as large hotel chains. «In Grindelwald the hotel in Familienbesitz is a hotel, die in the last years of the new generation all over the world. We work very hard.»

The Swiss war tradition is a country of war. In recent years, do a global hotel offering Marktanteile erobert. These changes to the standard standardized scheme changed the character of the goose industry. So is the French Accor, among other brands such as Ibis, Novotel or Sofitel, with
10,000 bets of the biggest actors in this country.

A study has been carried out into the Unternehmensberatung Horwath has only been 10 percent of the hotels in the Switzerland Hotel chains – but these machen 32 Prozent des Bettenangebots aus.

The Branchenverband Hotelleriesuisse understands the importance of investing in international chains in Switzerland. “Durch Investitionen kept the high standards, while the guests in Switzerland became content.” Hotel companies are certain that the trend of large corporate investments has come to an end.

Viele Hotelbetten are located on the market and tourist opportunities of Switzerland. There is a new way of working. Beispielsweise in Basel, where the Frauenfussball-EM and, above all, the Eurovision Song Contest (ESC) will take place a year later, major events for all hotels.

“The ESC has not cared about Basel if it is not the case that hotel bets go away,” says Jonas Gass of Hotel Krafft, “so that everything is a positive page.”