Amazon will put pressure on Händler and Hersteller

Amazon will miss the market power, a price for products that fatten. Marktplaats-Händler: Within a few printing companies, soft drinks that use other products can no longer be sold on Amazon. Good luck with the repairs with limited delays, benefits from Amazon’s developments and possible light gains in the purchase of new products – in a comprehensive message from Business Magazines. Plus, we have more valuable experiences with Amazon Germany.

Das Magazin depicts the autumn of handlers Christian Pietsch, who is sold under the Marke Gusti Leder Lederwaren in Germany. One of the most important sales channels is the Amazon. Zufrieden is mit de Marktplatz aber schon long nicht more. As a new and higher company, which has carried out its best marketing and marketing activities, it is worth making Pietsch-dazu, Amazon sales work for the handler.

Buy Box as Druckmittel

Gerade de Marketing-Ausgaben seien aber notnauwen, denn Amazon is de Konkurrenz, Werbung auf Such understanding “Gusti Leder” of schalten. Wer danach sucht, therehält also such another provider. “That’s right, we will be happy to buy money, that’s how we will find a man who enjoys Gusti Leather,” says Pietsch. 56 Prozent des Erlöses für jedes kaufte Produkt is laut Pietsch mittlerweile and Amazon. If the rental price is higher, a price must also be paid.

The big problem: If it is so, then a price must be paid to others Kanälen – at Gusti Leder since das Zalando and Otto.de – erhöhen. Bietet is a product that comes onto the market on Amazon, then it is no longer listed in the Buy Box, it says. These types of issues can prevent Amazon from resolving antitrust issues. Früher hatte Amazon de Preisparitätklausel, die es Händler:innersagte, Product woander more favourable. A sanction from the kartellamts you need, gab der Konzern dit Praxis auf. If Amazon now makes a different choice with the Entziehen from the Buy Box, then the price is no different than any other boat, while the Kartellamt from the Sachverhalt is sold.

Best Amazon by price?

If these are used by Amazon, the price may be higher. Christian Pietsch said the Amazons had not sold the product, but the man could get a theoretical sale. Since 2016 has already begun, parallel online transactions will be available for loading. When you see Amazon’s Margen or Druck, you see more.

These Amazon methods are best suited to the Wirtschaftswissenschaftler by Fiona Scott Morton from Yale University in the US. When we serve other platforms, we can no longer earn prizes, Amazon allows product prices to get the best of us – and prevents us from increasing competition. A former Amazon manager is the best gegenüber Plusminus: “Amazon is not interested, it can be a good price to be paid. There is now no more interest, the laws are now gone.”

Maßnahmenkatalog für Hersteller

The ARD-Magazin has a number of published, internal documentaries, the verdeutlichen sollen, which are Amazon and Hersteller unter Druck setzt. These more certain predictions or margins for developments can lead to the best sanctions being applied. A guideline with different Eskalationsstufen, the Bezeichnung MRA-trägt, soll Amazon-Manager dabei teten, because which Stufe would be “gezündet”.

These are the most important marketing activities. I was able to write something about the Konkurrenz erlaubt, Werbung auf de Markennamen des Unternehmens zu schalten. Das Ziel: Markenhersteller sollen ihre Product nicht woanders more favorable offers. Please note that the last information regarding the receipt of all products from the repair shop from Amazon-Marktplatz. The former Amazon manager, who will remain anonymous in Plusminus-Message of Fear of Sanctions, said, that is a letztlich darum gehe, “Repairer in the Knee zu zweng”. Seeing the generated maßnahmen in that form become auch schon durchgeführt, that’s it.

Amazon responds auspiciously

Wir haben Amazon een stellungnahme van de Entüllungen und van de Vorwürfen gebiten, bislang aber ohne Ergebnis. If you want to use the kitchen, the beitrag becomes very extensive. Gegenüber Plusminus hat sich Amazon bezüglich or MRA nur weichend geäußert: Amazon trade with all Single Händler with Lovers. “These Praxis are promoting a sunken law enforcement action on the German retail market. We do everything we can, with the love for a pleasant and long-lasting, long-lasting experience.”