Everton acquires SmartFrame technology for online image publishing and distribution Page 1

The leading UK technology provider is changing the online digital display standard, enabling Everton to present better quality images and bring supporters closer to matches, events, moments and memories.

Under the terms of the new agreement, Everton will own its official images and all associated copyrights. In addition to the club’s in-house photography team, leading sports agencies, international action press and renowned photographer Bob Martin and his team will exclusively distribute images online using SmartFrame’s innovative image streaming technology.

Everton will also benefit from additional commercial revenue from SmartFrame’s ad tech solution, which offers occasional advertising and sponsorship placements displayed within images. The revolutionary platform has already been embraced by some of the biggest brands in sports and entertainment, enabling advertisers to connect with new global audiences.

All SmartFrame images offer interactive features as standard, such as full screen viewing and Hyper Zoom technology, as well as crucial protection against theft and misuse of images and data, giving the club insight into how audiences are engaging with Everton content.

“Whether they are used to inform, entertain or relive magical moments on the pitch, images are an essential part of our online communications,” explains Scott McLeodHead of Engagement and Communications at Everton. “Having greater control and visibility over their use, and being able to offer these official images to publishers, will enable us to reach new audiences around the world, whilst also engaging our existing fans in new ways. We’re excited to leverage SmartFrame’s technology and explore new commercial opportunities for our archive and future content.”

Rob SewellCEO and Co-Founder of SmartFrame Technologies, said: “I am delighted that Everton has chosen to adopt our model and join several other prestigious sports brands in transforming the way images are published, viewed and monetised online. This agreement marks another step forward in our commitment to building an image ecosystem rooted in ethics and transparency, and this will only become stronger as more organisations like Everton join. I very much look forward to working together.”