Unilever and Accenture join forces to set a new industry standard in generative AI-powered productivity Page 1

Accenture (NYSE: ACN) has expanded its strategic partnership with Unilever (LON: ULVR) to simplify the digital core and apply generative AI to increase efficiency and improve business agility.

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Accenture has expanded its strategic partnership with Unilever to simplify its digital core and apply generative AI to increase efficiency and improve business agility. (Photo: Business Wire)

With the announcement of this multi-year program, Unilever will collaborate with Accenture to lay the foundation upon which a new industry standard in gen AI-powered productivity can be set. This includes scaling use cases that have proven effective in delivering cost reductions and operational efficiencies across the business globally.

Hein Schumacher, CEO of Unilever, said: “We have already introduced 500 AI applications at Unilever, achieving new levels of efficiency. But as AI matures and becomes increasingly intelligent and intuitive, we see so much more potential. Now we are going deeper, as part of our action plan to deliver faster growth, boost productivity and improve performance. Using Accenture’s world-class tools and capabilities, we can analyse where and how AI can have the greatest transformational impact and deliver the greatest returns.”

Unilever will be looking to leverage Accenture’s GenWizard platform to accelerate its technology and digital product development. The gen AI platform has over 350 patents and ready-to-use tools and frameworks that work together to provide a comprehensive solution for any given technology business objective.

Julie Sweet, Accenture’s chairman and CEO, said: “This next exciting chapter in our decades-long partnership with Unilever will raise the bar for how enterprises can scale gen AI to rapidly increase productivity and value. Accenture’s GenWizard platform will enable Unilever to create a full spectrum of targeted gen AI solutions across its business that can drive efficiencies and cost savings, unlock new ways of working and ultimately help drive competitive advantage.”

This collaboration builds on the previously announced effort to explore applications to scale gen AI across Unilever’s business operations. Since then, Unilever has focused on identifying and testing new AI concepts, designs and projects from its “Horizon3 Labs”.