ONYX Hospitality Group Continues Steady Growth, Expands Presence in Southeast Asia | 09.09.24

Group positions ‘Shama Serviced Apartments’ as flagship to meet demand of long-term accommodation market

BANGKOK, THAILAND – Media OutReach Newswire – September 9, 2024 – ONYX Hospitality Group, a leading management company renowned for its portfolio of luxury hotels, resorts, serviced apartments and residences in Southeast Asia, is proud to announce that it has succeeded in solidifying its position as a regional market leader.

Shama Hub Qiantang Hangzhou Entrance Day

In response to the growing market, the company is expanding its operations with a robust and steady expansion strategy focused on “A tailor-made approach to hospitalityThe Shama brand is the flagship of this strategy, which aims to capture a significant share of the increasingly popular serviced apartment market, both in Thailand and internationally.

For over five decades, ONYX Hospitality Group has been a leader in the management of luxury hotels, resorts, serviced apartments and residences. The company remains committed to continuous growth and development, driven by its vision to “The best mid-sized hospitality management company in Southeast AsiaThanks to years of experience and a strong reputation, ONYX has developed into a leader in the hospitality sector in the region.

The Group has also consistently created outstanding work that has been recognized in many countries across the Asia Pacific region. This success is achieved through its diverse portfolio of brands, including Amari, OZO, Shama and Oriental Residence, each catering to different market segments. Designed to meet the varying needs of both business and leisure travelers, these brands deliver exceptional experiences with internationally acclaimed service standards. ONYX seamlessly combines Asia’s excellent hospitality traditions with the precision of world-class business practices.

Yuthachai Charanachitta, General Manager of ONYX Hospitality Groupshared the company’s success and stated, “With our commitment to ‘A tailor-made approach to hospitality,’ ONYX Hospitality Group has consistently focused on delivering exceptional experiences to our guests, while fostering strong partnerships with our business allies. With over 50 years of expertise and a deep understanding of the Southeast Asian tourism industry, we have developed strategies that drive business growth. This approach has earned us not only the trust of our customers, but also the trust of our business partners, allowing us to work together and achieve success.”

He continued: “ONYX Hospitality Group currently manages 46 properties, including luxury hotels, resorts, serviced apartments and residences, under four main brands in Thailand, Malaysia, China, Hong Kong, Bangladesh, Sri Lanka and Laos. The Group has an ambitious plan to expand its portfolio, aiming to manage more than 50 hotels and residences by 2025 and 70 by 2028. This strategic expansion is designed to ensure stable growth across the region.”

With a diverse portfolio of brands, ONYX Hospitality Group is well-equipped to meet the accommodation needs of travelers from around the world, whether for business or leisure, and for both short and long stays. Each brand offers a unique character, allowing guests to enjoy an impressive and tailored accommodation experience that suits their specific preferences.

Amari is a hotel brand dedicated to creating a special stay in every dimension. This is achieved through elegant architecture and artistic decorations that seamlessly blend with the contemporary identity of each local culture, while embracing the warm and cheerful spirit of oriental hospitality. Every detail is designed to impress and meet the diverse needs of guests, whether they are on a relaxing holiday or attending a business meeting, large or small – with extensive facilities offered to cater to this market. Amari hotels are strategically located in both seaside resorts and bustling big cities.

OZO is a vibrant hotel brand designed to bring unlimited happiness and smiles to its guests. It offers an environment that feels like a lively ‘playground’, which inspires joy and appeals to fun-loving travelers. Every detail of OZO is carefully designed, combining practical simplicity with a bright and lively atmosphere, and combined with the playful and energetic service of OZO staff.

Shama is a serviced apartment brand that is ideal for both long and short stays. The spacious rooms are carefully designed to cater to a variety of needs, from solo business travellers to extended families looking for a home away from home. Shama offers daily amenities and 24/7 hotel-quality care for all residents. Situated in a prime residential area surrounded by amenities, each Shama property features the Shama Social Club, a lifestyle programme designed to encourage social interaction and a sense of community. This programme helps travellers feel more at home and connected to their new surroundings.

Oriental Residence is a luxury hotel brand that offers a home-away-from-home experience in the heart of Bangkok. It features a range of timeless and elegant serviced residences and condominiums, set amidst lush green gardens to create a serene and relaxing atmosphere. Although the surroundings are tranquil, Oriental Residence is strategically located to provide easy access to the city, making it an ideal base for all types of travel. In addition, ONYX Hospitality Group operates several other service-related brands including spas, restaurants and beverage outlets such as mow spaBreeze spa, pregnant, Amaya, Chom SindhAnd Nileall of which show significant growth potential.

“Shama has become a standout brand within ONYX Hospitality Group, with over 2,500 units across 20 properties, with a focus on Thailand, where it has experienced a remarkable 200% growth over the past five years. In Hong Kong, Shama has become the leading international serviced apartment provider, with 7 properties in the city. The increasing popularity of long-term accommodation is a trend worth watching,” said Yuthachai.

“ONYX Hospitality Group plans to expand the Shama serviced apartment brand to several major cities in Thailand and internationally. In the first three quarters of 2024, Shama Hub Qiantang Hangzhou, China; Shama Hub Metro South, Hong Kong; and Shama Suasana Johor Bahru, Malaysia, opened their doors. In addition, Shama Medini, Malaysia is scheduled to open later this year. Shama Rayong is also scheduled to open in 2027.”

Shama has experienced impressive growth over the past year. Currently, Shama has properties in 6 locations in Thailand, 7 in Hong Kong, 5 in China and 2 in Malaysia. ONYX Hospitality Group is committed to expanding the Shama brand both locally and globally to meet the significantly growing demand for long-term accommodation. In addition to the Shama brand of serviced apartments, ONYX Hospitality Group is committed to expanding its Amari, OZO and Oriental Residence brands. Upcoming launches include Amari Colombo in Sri Lanka and Amari Vientiane in Laos. Additionally, Oriental Residence Bangkok will join the Small Luxury Hotels of the World (SLH) collection.
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News source: ONYX Hospitality Group