OC Fiber increases Customer Lifetime Value by 30 percent in one week by transforming go-to-market strategy with Calix Page 1

Today, Calix, Inc. (NYSE: CALX) announced that Orange County Fiber (OC Fiber) has transformed their go-to-market strategy with residential offerings that improve subscriber experiences and significantly increase value for their communities. As larger competitors enter their Indiana market, OC Fiber has deepened their partnership with Calix to develop a go-to-market strategy that has enabled them to thrive. Subscribers and members have quickly adopted five new OC Fiber custom Wi-Fi packages that align with how people use the internet and enhance security. These packages include Calix SmartLife managed services such as network-level cybersecurity, connected cameras for property security, and secure Wi-Fi throughout the community. The launch led to hundreds of upgrades to the Calix GigaSpire Wi-Fi system, including 100 in the first 48 hours. Within a week of launch, OC Fiber increased total customer lifetime value (CLV) by 30 percent.

Founded in 2018 by a nearly century-old electric cooperative, OC Fiber initially invested in the Calix Broadband Platform to bring secure, reliable broadband to southern Indiana at the lowest possible cost of operation (OPEX). As competition increased, they enlisted additional support from Calix Success to reinvent their approach. In just eight months, OC Fiber expanded their residential offerings with SmartLife managed services. They also transformed the way they communicated these offerings to subscribers and members. Seamless integration with the Calix Platform enabled rapid deployment of these services, while deep cloud insights ensure OC Fiber communicates them to the right subscribers at the optimal time.