Paper and tea winch Chief Branding Officer Markus Schwitzke

Markus Schwitzke, Chief Branding Officer (CBO) at Paper & Tea in March 2022, which was released on its own on August 31, 2024. There is a responsibility for the Berliner Unternehmen für Tékultur to achieve brand development and communication. The manager who founded a design agency of Schwitzke Identity Design in 2010 has chosen another company. The designer was therefore stationed at Yellow Design in Cologne for the architectural firm Schwitzke & Partner in Düsseldorf for seven years.

Schwitzke has “separately introduced” the Marke Paper & Tea in Germany and Europe, which is part of the company. A start has been made with the fact that “a great basis for the further expansion and the long history of the market” has been created.

Jens de Gruyter founded Paper & Tea in 2011. At the end of 2012, the opening of the existing concept stores in Berlin-Charlottenburg followed. Since 2021, CEO Goran Pavlic has been running the company. Paper & Tea currently operates 36 stores and is no longer in the DACH region, but there are none. The end of the years will take place in the Markenwelt in other cities in the Benelux and Scandinavia. The tees, tee chocolates, accessories and paper products are available in the online shop. In addition, there are partnerships with individual retail, hotel and gastronomy companies with Zeit für Brot, Breuninger, KaDeWe and Harrods.