Brilliant Earth Expands Retail Reach with New Showrooms in Key Boston Market

Two new showrooms planned for opening in luxury shopping destinations

SAN FRANCISCO, Sept. 19, 2024 (GLOBE NEWSWIRE) — Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”) (Nasdaq: BRLT), an innovative, global leader in ethically produced fine jewelry, today announced the expansion of its store fleet with the opening of two new street-level showrooms in Boston, as well as the renovation of its Newbury Street location. The new Chestnut Hill location is now open at 27 Bolyston Street and is part of the premium shopping destination “The Street Chestnut Hill.” The second new Boston-area showroom in the Seaport’s newest shopping destination, “The Superette,” is located at 254 B Street and is scheduled to open in November.

“The Boston area has been a cornerstone of our retail expansion since we opened our first showroom outside of California on Newbury Street in 2016,” said Beth Gerstein, co-founder and CEO. “The new Chestnut Hill and Seaport Brilliant Earth showrooms are milestones on our strategic expansion path, bringing our personalized shopping experience directly to our customers.”