“I am Radio steckt die Leidenschaft so vader Menschen”

Has the reality of the Audio Industry disappeared in the year 2024? Die Frage stellt der Audio-Gipfel der MEDIENTAGEN MUNICH 2024 in de Mittelpunkt. Then it is likely that the system will end up in the system, a new distribution and digitalization has created a new daily competitive situation for classical radio. Gerade local radio is absent, lasts all day and is busy. Why is that so? Marco Morocutti here are the beginnings of the year of Radio NRW. I am an interview with a einblicke on the market. De Entwicklungen, Herausforderungen und Wege in een erggreiche Zukunft wird der Radiomanager zammen met weiteren führenden Köpfen der Branche beim Audio-Gipfel beleuchten.

The priority position of the reform is that the right balance will not find cost-saving and notorious investments in market success and efficiency.

The interview with Marco Morocutti by Petra Schwegler for the #MTM24 Blog:

Mr. Morocutti said that he spent more years in the NRW-Lokalfunk, and that he started working as a Geschäftsführer at Radio NRW years ago. Who searches the “Seitenwechsel” for master programs?

Den Wechsel zu RADIO NRW does not see it as “Seitenwechsel”, perhaps in the NRW-Lokalfunk community on the page. If there is a perspective approach of which my image is a different representation, this is certainly the case.

I spent those years with the inner sphere of the underworld. If the bishering takes place in a certain time of the tempo, these themes may arise. The performance at RADIO NRW has a greater Freude and ich bin stolz, the Zukunft of the NRW local funks in newer Rolle weiter active during the duration of the time.

If you are the expert: listen to the audio guide from #MTM24, under the motto “Listen to Reality”. Was I aware of the reality of mediums radio in the year 2024?

The radio broadcasts for medium radio have done very well over the years. Medical benefits, the experience of Generation Z and the diversification of the Angebote are the reality of the combined industry.

Gerade de mittlerweile größere Angebotsvielfalt in NRW über DAB+ and UKW proposes a new situation in NRW-Lokalfunk, which will be positive for the Gattung and another way to act as a “Challenge”.

Which adjustment is intended for your situation in the foreground?

The art has been adapted to respond to the changing market situation. The anteil variable costs in radio communications are light. Net payments in the connection with the personal costs or higher fixed costs due to the combination of DAB+ referrals that lead to a different solution.

The local and generally relevant theme of the Lebensalltag is a hornet’s nest factor that has a positive effect.

A country political issue could influence the world treasure and unterstützung for the local funk. There is a year-long celebration and an important moment in NRW establishment.

If you have a question about the radio broadcast: Who’s ready?

Audio “boom”. It is the best audio recording on radio.

I would like to have a great experience since, because the radio is both changing and strong position within the audio market. Since the informative, emotional and disinterested character of the mass media medium is in the sense of a Daseinsberechtigung, it will be necessary to work without it.

Aber ich bin sicher, dass uns die als Branche gelingen wird. On the radio, the Leidenschaft will be supported by more people, who must be truly blessed!

Marco Morocutti will be Geschäftsführer of RADIO NRW GmbH in Oberhausen on January 1, 2024. Im Jahr 2021, the Geschäftsführer of Audiowest GmbH is a joint Vermarktungs- und Servicegesellschaft of Verlagshäuser Lensing Media, Westfälischer Anzeiger und Rubens auf. Dort marketete is sechs ergolgreiche Lokalradios in Nordrhein-Westfalen.

The NRW local funk is Marco Morocutti who joined many years ago. Der Diplom-Kaufmann is an expert knowledge of the local radio systems in North Rhine-Westphalia. Make sure you have expertise in change management, internal people, marketing and marketing so you can focus on digital strategy.

Morocutti can spend 24 years in various flight positions in the middle house for lens equipment and war against the radio station Antenne Unna, Radio 91.2 and Radio Vest. This war is for the publication of sales and logistics.
Marco Morocutti is one of the best audio marketers RMS Hamburg, the radio station that Mitglied in the Vorstand buys from VAUNET.

The MEDIENTAGE MUNICH 2024 will take place from October 23 to 25 under the motto “Realities” at the Serviceplan Group in the House of Communications in Munich statt. That could be another trend, herausforderungen and audio for the audio industry. These experts are the audio guides under the motto “Listen to Reality” by Marco Morocutti.

Quelle: MEDIENTAGE MUNICH Blog