Discover.swiss offers Austausch for Digital Guest Journey

Am 15. November veranstaltete der Verein Discover.swiss to 4. Mal the «Digital Competence Circle» (DCC). Under the motto of other people, we learn that we can provide more opportunities to create projects and solutions for a new generation, which optimize the «Digital Guest Journey» in the center. Rund 100 Teilnehmende – door Vertreter aus Tourismus-Destinationen, von Tech-Anbietern, Agenturen und Wissenschaft – trade sich dazu at Microsoft in «The Circle» in Zurich Airport.

Janine Bunte, President of the Vereins Discover.swiss, has contributed to supporting this in his advice on the digitalization of tourism in the future. “Now that there is a network, think about it and a coordination is useful, so that they can be better managed,” said Bunte.

Die Zukunft des Reisens: Consult and usage scenarios
Roland Zeller, start-up investor and online tourism pioneer spoke as a guest about the travel trip. Pascal Schwager, Leiter Digital Products & Services at Zürich Tourismus, responsible for digital guest interaction and Visitor Experience Management. Stephanie Gram, Digital Marketing Manager at Graubünden Ferien, presented the Use Case for the Ferien Profile. «With the holiday profile, user data for tourism was collected and helped, the destination for your optimal stay and one of the beds available there can be offered.»

«Turning dreams into destinations – there are so many places to explore» – to diesem Title suggested Daniela Spietz, IT Manager Digital Delivery Ecommerce & Global Sales of the Deutschen Lufthansa AG and Jon-Paul Boyd of the Nordcloud agent at KI zur Verbesserung von Gästeerlebnissen und zur Generierung von Content.

The potential of E-ID
The report by Rolf Rauschenbach, Information about electronic identification (E-ID) with EJPD ticket on the Abschluss of #DCC24. There is a problem with the use of the E-ID, but the possibilities for tourism during the e-ID registration are very great and we have other application options for Discover.swiss-bieten.

“The E-ID has provided the opportunity to develop a project and implement a digital transformation in tourism,” says Rauschenbach. Anschliessend went for the Teilnehmenden zum Apéro. (mm)

Impressions vom 4. «Digital Competence Circle»

(GALLERY 1)