Market forces | persoenlich.com – The online magazine of the Schweizer Kommunikationswirtschaft

Issue 06/2024

Generative AI

Generative AI: From the Experimental Phase to Establishment

The configuration of tools generated by generative intelligence is immense.

Conducting a year on ChatGPT during the Firma OpenAI is clear: the configuration of the limited tools, which work with generative intelligence, on the communication and agencies are enormous. First of the IAM Trend Study 2024 with communication in the digital transformation, while the tools are no longer developed by text and image designs, has become part of the whole development activities of the communication. Many companies build their own solutions, some data of protection and a brand world with the achievements of their insights.