Alibaba Cloud Enhances Paris 2024 Games Viewing Experience with Cloud Technologies Page 1

Advanced cloud-based initiatives help enhance the spectator experience and aid in sustainability planning for future host cities

PARIS, FRANCE – Media OutReach Newswire – August 12, 2024 – Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has leveraged the power of its cloud technologies to drive multiple initiatives during the Paris 2024 Olympic Games (Paris 2024). These efforts were made to empower media professionals in their coverage of the Games, while also increasing the engagement of global sports fans through a range of innovative applications.

“Alibaba plays a vital role in supporting technology during the Olympic Games, significantly increasing the efficiency and sustainability of the Olympic Games. Our partnership also extends beyond the Olympic Games, with Alibaba playing a defining role in our Olympic AI Agenda, helping us harness the great potential of AI in a responsible manner. All these examples highlight how Alibaba is the perfect partner when it comes to shaping our digital future,” said Thomas Bach, President of the International Olympic Committee (IOC).

Enriching media asset management with a deep-learning archiving solution

Alibaba Cloud has partnered with the International Olympic Committee (IOC) to create a Media Archiving AI Solution. This cloud-based solution provides enhanced visual search, automatic multimedia content categorization, and video highlight production via AI-powered media asset management services.

The IOC Media Archiving AI solution marks a major breakthrough in sports media archiving. The solution’s automatic generation of video highlights, powered by Alibaba Cloud’s visual AI, will identify and compile memorable moments from the boxing and archery competitions at Paris 2024. This feature will help media professionals with their video stories and enrich the viewing experience of the Games for a global audience.

In addition, Alibaba Cloud’s patented AI algorithms streamline the indexing and categorization of the Olympic Games’ decades-old audiovisual and photo collections, making the Olympic Archives more searchable and improving content discoverability while optimizing media asset management workflows.