El Pollo Loco selects content creator Yuri Lamasbella as new creative director for its Double Chopped Salads campaign Page 1

In a unique partnership, the popular TikTok sensation will front one of the brand’s digital campaigns, revealing an exclusive menu item in the Loco Rewards app

COSTA MESA, Calif., Aug. 12, 2024 (GLOBE NEWSWIRE) — El Pollo Loco (Nasdaq: LOCO), the nation’s largest grilled chicken chain, has announced an exciting partnership with a content creator
Yuri Lamasbella. After successful collaborations, The Pollo Loco has appointed her as the first-ever Creative Director for the launch of the Double Chopped Salads campaign. In this role, the TikTok star brought her fresh, unique creativity and expertise to create a dynamic campaign for the brand’s Double Chopped campaign. SaladsThis initiative demonstrates the brand’s commitment to expanding its better-for-you menu offering and marks the first time it has created a digitally exclusive collaborative menu item.