Stop experimenting with AV1, start working with it on Beamr Cloud

Beamr Cloud now enables automatic upgrade to advanced, high-quality AV1 format

Herzliya, Israel, Aug. 12, 2024 (GLOBE NEWSWIRE) — Beamr Imaging Ltd. (NASDAQ: BMR), a leader in video optimization technology and solutions, today announced that Beamr Cloud, the company’s GPU-powered video service, now supports automated and scalable video modernization to the emerging AV1 (AOMedia Video 1) format. This upgraded service is poised to address a significant challenge faced by many video industry players in recent years who have previously been hesitant to implement it.

Although video usage is growing exponentially, most videos today are still based on a 20-year-old format called AVC (Advanced Video Coding). AV1, on the other hand, offers modern video encoding capabilities, improved image quality with higher compression, and is designed for next-generation video processing. AV1 is being used in areas such as streaming, gaming, remote desktop, and more. AV1 is backed by tech giants such as Amazon, Google, and Microsoft, and is royalty-free, which solves a major problem in the video industry.