Market forces | persoenlich.com – The online magazine of the Schweizer Kommunikationswirtschaft

Issue 06/2024

«Ein Tick better. A Tick grüner»

«Ein Tick better. A Tick grüner»

The SBB is an Eckpfeiler der Schweizer Transportlandschaft, which ensures Pünktlichkeit and Zuverlässigkeit.

The SBB is an eccentric of the Swiss transport landscape, which ensures punctuality and reliability. If you see more people on the road in your spare time, you say in the SBB’s business report: 2023, the SBB has transported 1.3 million people under the first term of 2019, again black numbers written. Part of the SBB’s marketing policy with new ÖV products with the Half Tax Plus or with the subsequent initiative “Ein Tick Besser”. A tick greener». I think it is a challenge to start with the modern, extremely friendly Zügen and a strong commitment to climate protection – to establish the SBB mass. He spoke with Matthias Bütler, the SBB’s Marketing and Market Tentwicklung Manager.