Wheaties honors tennis champion Coco Gauff with its first iconic orange box

Coco Gauff makes her Wheaties Box debut during the 2024 US Open Fan Week. (Photo: Business Wire)

“At 20 years old, Coco Gauff is already showing the world that anything is possible if you dare to dream — the definition of a Wheaties Champion,” said KC Glaser, senior brand experience manager for Wheaties. “We’re thrilled to recognize Coco as our newest Wheaties Champion amid her incredible season on the court and her continued activism work off the court.”

In 2023, Gauff achieved another dream when, at age 19, she became the youngest American to win the US Open Tennis Championships since Serena Williams in 1999. Today, she has seven Women’s Tennis Association (WTA) singles titles and is the #2 ranked female singles player in the world. In 2024, Gauff was the only athlete and youngest guest of honor to be named to TIME’s Women of the Year list.

Gauff is a fighter and champion on and off the tennis court. She is known for her activism and is committed to fighting social and racial inequalities and making tennis more accessible to children in disadvantaged neighborhoods.

In honor of her first Wheaties cover, Gauff will join Billie Jean King on stage at the USTA Billie Jean King National Tennis Center during US Open Fan Week on August 20, 2024. During the event, King, a 39-time Grand Slam champion, will pass the Wheaties Champion torch to Gauff, celebrating a new generation of greatness. The two will share their experiences in sports and activism, how those experiences have shaped their careers, and what it means to be a Wheaties Champion.

“It’s an honor to be featured in the next Wheaties box, especially as the legendary Billie Jean King passes on the historic ‘Wheaties Champion’ title to me,” said Gauff. “I’ve had so many role models in this sport who have helped me on my professional and personal journey, and I hope to continue to encourage the next generation to work hard and dream big as well.”

Coco Gauff’s limited-edition Wheaties box is available at major retailers beginning this month for $6.19. While Wheaties continues to honor world-class athletes with its signature Orange Box, the brand is also celebrating everyday athletes everywhere with Wheaties Protein cereal, announced earlier this year. This Wheaties innovation is General Mills’ highest protein cereal offering to date with over 20g of protein per serving and is available nationwide in two delicious flavors, Honey Pecan and Maple Almond.

About General Mills

General Mills makes food the world loves. Guided by its Accelerate strategy, the company builds boldly, innovates relentlessly, unleashes scale, and stands for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated net sales of $20 billion for fiscal year 2024. In addition, the company’s share of net sales from unconsolidated joint ventures totaled $1 billion. For more information, visit www.generalmills.com.

View the source version on businesswire.com: https://www.businesswire.com/news/home/20240820996883/en/

General Mills shares were down $1.5 billion at the time of the news release. -0.16 % to 62.88EUR
on the Tradegate exchange (August 20, 2024, 1:27 PM).

Diskutieren Sie über die entaltenen Werte