RE/MAX Strengthens World-Class Technology Platform with Expanded Strategic Partnership and Advanced Back-Office Capabilities

Addition of Inside Real Estate’s best-in-class back-office suite, enhanced for RE/MAX® brokerages, transforms MAX/Tech^sm in a comprehensive and fully integrated end-to-end platform.

DENVER, August 20, 2024 /PRNewswire/ — RE/MAX, LLC, a global leader in residential real estate, is significantly enhancing the value of its technology through an expanded strategic partnership with Inside Real Estate. The move brings the acclaimed BoldTrail platform to real estate offices across all RE/MAX-owned regions in the U.S. and Canada via a rolling launch starting this fall.

The strategic partnership, which began in 2022, initially launched “MAX/Tech powered by kvCORE” as a technology enhancement for RE/MAX agents and teams. Now, RE/MAX is adding brokerage functionality to the platform, creating a front-office/back-office alignment that benefits both RE/MAX agents and broker/owners. The platform features a state-of-the-art user interface, AI-driven workflow tools, and actionable business insights aimed at improving agent productivity, streamlining operations, and delivering a superior customer experience. The expansion includes:

• BoldTrail BackOffice: A unified, streamlined solution for managing agent onboarding, transactions, compliance, commissions, and more.

• BoldTrail Recruit: Advanced tools to attract and retain top talent and leverage data and insights to improve agent productivity.

• CORE Home: A groundbreaking mobile app designed to centralize homeowner relationships, maximize customer engagement, and drive repeat business.

• Folio: An AI-powered solution that organizes emails and transactions to increase agent productivity and improve customer interactions.

“This is the end-to-end platform our broker/owners were looking for,” said Amy LessingerPresident of RE/MAX, LLC. “This expanded strategic partnership represents a significant milestone in our commitment to providing RE/MAX affiliates with industry-leading technology that drives productivity and growth, ultimately improving the service and value they provide to consumers.”

CEO of RE/MAX Holdings Erik Carlson added: “RE/MAX has long been a leader in adopting and improving real estate technology, consistently investing in solutions that empower RE/MAX agents and improve their productivity. We believe this is the best platform in the industry. RE/MAX agents are the most productive in the industry, measured on the residential transaction side, and we are committed to helping them stay that way.”

The new BoldTrail BackOffice Suite will be rolled out starting in Q4 2024.

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About the RE/MAX Network
As one of the world’s leading real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. No one in the world sells more real estate than RE/MAX, measured by residential transaction volume. RE/MAX was founded in 1973 by Dave and Gail Linigerwith an innovative, entrepreneurial culture that offers its agents and franchisees the flexibility to run their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars each year for Children’s Miracle Network Hospitals® and other charities. Visit www.remax.com to learn more about RE/MAX, search for homes or find an agent in your community. For the latest RE/MAX news, visit news.remax.com.

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SOURCE RE/MAX, LLC