elf continues its commitment to advancing women in sports with new partnerships with Billie Jean King Cup and iHeartMedia Page 1

In its strong support for equality and inclusion, elf (NYSE: ELF) today announced it is joining forces with the Billie Jean King Cup by Gainbridge (BJKC), the Women’s Tennis World Cup, in a new multi-year global partnership. elf will be the exclusive skin and cosmetics partner of the BJKC, the world’s largest annual international team competition in women’s sports. Additionally, elf will co-host the inaugural Power of Women’s Sports Summit.

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