SWAROVSKI OPTIK offers additional information for the future

SWAROVSKI OPTIK, the world’s leading manufacturer of premium optical products, is fighting for its future. After an absolute top phase in 2021 and 2022, the Tyrolean 2023 is a turnaround of 197 million. Euro. In clearing the debt burden of a turbulent market environment, the most important pre-decisions and a major adverse impact on the experiences. Short-term renewal of SWAROVSKI OPTIK is, at the level of the level of the previous year, that will take a long time to reach the next position on the premium optical market. If the family focuses on three strengths: regional expansion, the strength of its own sales channels, zum stationary trade and a product range, which is obtained through innovation. I am in the Absam world in a modern logistics center, which will be offered in the Betrieb world in 2025. Also personnel bzw. structure were appointed. The new team of SWAROVSKI OPTIK is Paul Churchill, on July 1, 2024 in the position of CMO Manager. There are many articles with a „Go-To-Market Organization“ for America (North and South America), EMEA (Europe, Middle East, Africa) and APAC (Asia Pacific) newly organized.

Paul Churchill new CMO
The American Churchill badge was developed for professional product management, business development and communication. There is an international marketing heritage in the consumer goods industry with. There are large career stations with large companies such as Procter & Gamble, Puma, Amer Sports and Red Bull, traditional family families (Julius Meinl Coffee Group) or ScaleUp companies (yfood).

“If so, then with Paul Churchill, a marketing expert with long-term analyses, planning and implementation of innovative campaigns, I can offer an omnichannel strategy for the SWAROVSKI OPTIK networks. With know-how and talent, the Marke will use his machine, but there is an important strategy to win a few years in the coming years”, while Carina Schiestl-Swarovski, Chair of the Board and Supervisory Board of SWAROVSKI OPTIK, about the Order of the new marketing leaders.

Der Konsument in het midpointt van de zukünftigen Wachstums
In the coming years, the best hat from SWAROVSKI OPTIK is a good choice for the consumer demands: within the soul groups Outdoor, Birdwatching and Hunting Detwickelt. In the product portfolio with higher innovations and the best quality from SWAROVSKI OPTIK, the product portfolio is becoming more and more perfect.

“Our soul is the number 1 in the optical market, which from premium scaffolding to cutting-edge equipment with an innovative product range to serve. An analogue core competence is available on the basis. Through the multiplication of digital components and functions, the new technology can develop, which brings the user: a single German value. With the AX Visio, the world’s smartest technology, which has a good image, will have the best technology in the low sector. This way was followed with consistent follow-up”, explains Stefan Schwarz, CEO of SWAROVSKI OPTIK the strategic direction.

Geographically, SWAROVSKI OPTIK will be looking at Asia as the best market areas in the coming years. A new business organization has been established and organized into three regions, America (North and South America), EMEA (Europe, Middle East, Africa), APAC (Asia Pacific). The trading station is the most important trading partner for the Tyrolean Familienunternehmen. If the years take a man to make a decision about the absatze, he is forced to become a direct processing candidate.

“We can advise you: it is possible to use the Marken- and Einkaufserlebnis-bieten, which can result in the results of Omni-Channel Ausbau. The opening is in the SWAROVSKI OPTIK store in Wattens in 2023 a war in Meilenstein. See hereditary also develops our e-Shop. With the CAMPEX concept in Sweden and Italy, which has a global market in a local area, there is a new possibility, with our knowledge of interaction”, where Stefan Schwarz is in the future.

SWAROVSKI OPTICS
SWAROVSKI OPTIK mit Sitz in Absam, Tyrol, is the division of the Swarovski Group. In 1949, the company was specialized in the development and repair of high-precision optical equipment. The optical equipment, telescopes, vision tubes and optical equipment were promoted worldwide by effective applications. The company of the companies is based on innovations, on the quality and the quality of the products, so that it is functional and aesthetic design. Nature conservation is a scientific component of the company philosophy and finding the best way to create production and to create a responsible involvement in the most diverse nature conservation projects.