S8UL Esports scores hat-trick at Esports Awards 2024; wins ‘Content Group of the Year’ for third year in a row

S8UL Esports, India’s leading esports and gaming content organisation, further cemented its position as a global leader in gaming content creation by winning the ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024 on Saturday evening in Riyadh, Saudi Arabia.

This unprecedented achievement, which makes S8UL the first esports organization ever to win this award three times in a row, is a testament to S8UL’s dedication to content creation excellence in the global gaming and esports landscape.

Founded by industry veterans Naman Mathur aka ‘Mortal’, Animesh Agarwal aka ‘8Bit Thug’, and Lokesh “Goldy” Jain, S8UL Esports made history by winning this award for the third time in a row. This year, they competed in this category against global gaming content powerhouses such as OfflineTV, G2 Esports, Karmine Corp, Sentinels, Fnatic, and T1 Esports.

In his award acceptance speech, Animesh Agarwal aka 8Bit Thug, Co-Founder of S8UL and 8Bit Creatives summed up the significance of the win by saying, “The first time could have been lucky, the second time was lucky and the third time definitely means that India’s best content group is the best in the world. This award is for our entire team at S8UL, whose belief in our vision and tireless contributions made this achievement possible.”

In addition to their accolades, S8UL Esports also received the “Fan Engagement” badge in the “Ones to Watch Class of 2024” category, further cementing S8UL’s reputation among one of the most popular content organizations in the world. This badge recognizes S8UL’s outstanding efforts in building a strong, loyal, and interactive community.

Since its inception, S8UL has been a pioneer in the Indian gaming landscape. By bringing together some of the country’s most talented content creators under one banner, S8UL has consistently delivered top-notch content and provided a plethora of brands with a medium to connect with the youthful audience.

Speaking on this momentous occasion, Lokesh Jain aka Goldy, Co-Founder, S8UL and 8Bit Creatives said, “We are beyond thrilled to receive this award for the third time. It is a testament to the hard work, dedication and passion of our entire team. Over the last four years, we have worked with around 560 brands and this financial year alone, we are close to closing deals with over 120 brands, both endemic and non-endemic. We are continuously working towards shaping the future of Indian esports economies and game creators on a global scale.”

Naman ‘Mortal’ Mathur, co-founder of S8UL and widely regarded as the ‘Face of Indian Gaming and Esports’, was also nominated for the third time in a row for the ‘Esports Personality of the Year’ category. Mortal’s fifth consecutive nomination at the global Esports Awards highlights his global influence and contribution to the esports community.

Reflecting on the journey, Mortal said: “It’s an honour to be nominated alongside some of the world’s best esports personalities. Our focus at S8UL has always been to push the boundaries of what gaming content can be. We strive to deliver messages that resonate with our audience and this award is the perfect recognition of that effort.”

The Esports Awards is a prestigious annual event that celebrates and honors the best of esports from around the world, including the players, teams, media, hardware suppliers, games, events and personalities.

This year’s edition, which was streamed live on Twitch, YouTube and Kick, attracted a whopping 92.3K viewers. 8bit Goldy’s livestream with S8UL members on his channel attracted the most viewers, namely 43.2K PV.