Female brands mix on the market

If women’s brands with Astrid Wild and Kari Traa are the clothing chain (nor) with established brands such as Icebreaker, Patagonia and Lululemon, the ladies behind the pure women’s brands as they are, that is a separate caption: “Kari Traa is not a brand with a women’s collection – with a beginning of a brand, which focuses as women. Founded would be one of the wandering Olympic ski drivers from Norway, the women and the sisters want to bring together, damn that they are self-confident and can lead a happy, healthier and stronger life. This ethos has endured everything, was true. Every product that takes shape will work with those overseas options, and those clear focuses are one, our offers are optimized so that the market is not expanded.”

At Astrid Wild, the long-fresh soul is the belief and the ultimate outdoor market for women’s well-being. “Everything else was also our knowledge for my outdoor experience – the most was the clothing. When we saw who is with the equipment weitergeht”, said chef Rönnbäck. If the fresh look at the Swedish women’s brand is “an emerging and integrated outdoor clothing brand will become, which is interesting for women in Europe”.