Phreesia and the American Academy of Pediatrics join forces in campaign to increase MMR vaccination in children

Phreesia, a leader in patient intake, outreach and activation, and the American Academy of Pediatrics (AAP), an organization of 67,000 pediatricians, have teamed up to increase measles, mumps, and rubella (MMR) immunization by reaching parents and caregivers of eligible or soon-to-be eligible children at the point of care. The collaboration comes at a time when vaccination rates have declined in some communities, highlighting a need to improve access to the vaccines that can help keep children healthy.

Through a joint campaign that will run on Phreesia’s digital intake platform, the organizations will engage caregivers of children ages 9 months to 6 years who have not yet started or have started but not completed the MMR vaccine series. Educational content, developed by Phreesia’s in-house creative team, will emphasize the AAP’s recommendations for MMR immunization and the importance of protecting children from disease.