EQS News: tonies appoints Ginny McCormick as first-ever Chief Experience Officer to accelerate international growth trajectory Page 1

EQS News: tonies SE / Keywords: Personnel
tonies appoints Ginny McCormick as first-ever Chief Experience Officer to accelerate international growth trajectory

29.08.2024 / 14:00 CET/CEST
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tonies appoints Ginny McCormick as first-ever Chief Experience Officer to accelerate international growth trajectory

Experienced US marketing executive Ginny McCormick joins Tonies’ board of directors as Chief Experience Officer (CXO). Effective September 2, 2024, she will oversee brand, product and content functions.
The new role of Chief Experience Officer at tonies is strategically designed to unite brand, product and content under one visionary leadership, as tonies strives to become the leading global brand in screenless entertainment for kids.

LUXEMBOURG, August 29, 2024 // tonies SE (“tonies”), the company behind the leading international digital audio platform for kids and the award-winning Toniebox, has appointed Ginny McCormick as Chief Experience Officer (CXO), effective September 2, 2024. With two decades of industry experience, she will join tonies’ Board of Directors, alongside CEO Tobias Wann and CFO Jan Middelhoff, and oversee the company’s brand, product and content functions.

Tobias Wann, CEO of tonies, said: “tonies has pioneered a new category in kids entertainment with our interactive, screenless audio experiences. The creation of the CXO role sharpens our focus on delivering exceptional customer experiences as we scale globally. Ginny’s appointment is a strategic move to transform tonies from a beloved brand to a global icon. Her deep marketing acumen and successful track record of scaling global brands, particularly in the US, uniquely qualify her to lead this vision.”

Christian Bailly, Chairman of the Supervisory Board of Tonies, adds: “The expansion of tonies’ Board of Directors with Ginny McCormick as the new CXO is an important step in the development of the company’s organizational structure. With the new CXO role, we are paving the way for tonies to further expand its leadership position at the intersection of technology, content and gaming. Ginny’s extensive experience and creativity will be a tremendous asset to the tonies Board and strengthen it in key areas. With Ginny, Tobias, Jan and the entire tonies team, the company is perfectly positioned to enter its next chapter of growth.”