Scooter Braun Sneers on Instagram About Taylor Swift Feud

Music mogul Scooter Braun took to Instagram Tuesday night to express his critical comments about Taylor Swift.

Scooter shared that he has “finally” watched the American documentary Taylor Swift vs Scooter Braun: Bad Blood, which details his long-running feud with the singer, and questions whether Taylor is “courageously standing up for artistry” or if Scooter has been “unfairly portrayed” in their feud.

The retired music executive also responded to a news article about Taylor inviting a group of famous friends, including Blake Lively and Ryan Reynolds, to her Rhode Island home over the weekend, joking, “How am I not invited to this?!?” alongside the hashtag “#laughalittle.”

Scooter and Taylor’s disagreement dates back to 2019, when his company Ithaca Holdings acquired record label Big Machine Records, giving Scooter the rights to the Grammy winner’s first six studio albums.

Taylor wrote on Tumblr at the time that she had “begged” for the chance to own her music, but was ultimately denied. She said she had learned that Scooter had purchased her music at the same time as the public.

“All I could think about was the relentless, manipulative bullying I had endured from him for years,” Taylor said of Scooter, who alleged he had incited his clients to antagonize her online.

“Now Scooter has taken away my life’s work, which I didn’t get the chance to buy,” she said. “Essentially, my musical legacy is in the hands of someone who has tried to dismantle it.”

Scooter’s then-wife pushed back against Taylor’s accusations, saying he was “anything but a bully” and that the Fortnight singer had “missed” the opportunity to own the masters of her albums.

Since then, Taylor has continued to call Scooter out in her public comments and it appears she is doing so in her music as well.

In November 2020, it was revealed that Scooter had sold Taylor’s masters to a private equity firm called Shamrock. Taylor wrote on social media at the time that she had tried to negotiate with Scooter to buy her music from him, but that his team wanted her to sign an “ironclad” non-disclosure agreement not to speak negatively about him in the future.

“He would never name a price for my team,” she wrote. “These master recordings were not for sale to me.”

She also said that Shamrock had reached out to her, through which Taylor learned that Scooter would still profit from her music after the company acquired her. She said that while she was “hopeful” about a partnership with Shamrock, Scooter’s participation was a “non-starter” for her, adding that not working with Shamrock was a “sacrifice” she had to make to keep Scooter out of her life.

Shamrock responded, “We fully respect and support her decision and while we hoped to formally work together, we also knew this was a possible outcome we were considering.”

In 2021, Scooter spoke to Variety about his feud with Taylor and reflected on his previous acquisition of her masters.

“I regret and am saddened that Taylor responded the way she did to the deal. … Everything that happened is very confusing and not based on fact,” he said, adding later, “I am strongly opposed to anyone ever being bullied.”