Barbie launches new brand campaign that promotes parents’ belief in children’s potential Page 1

Barbie by Mattel Inc. (NASDAQ: MAT) has unveiled the latest Barbie brand campaign titled “Give unlimited possibilities” today, along with 2024 Barbie Role Model and WNBA legend Sue Bird. The brand joined the WNBA’s Barbie-themed match between the Indiana Fever and Chicago Sky at Wintrust Arena, recognizing the powerful role play plays in giving young girls limitless possibilities in the brand’s ongoing 65th anniversary celebration^and birthday.

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