Pernod Ricard becomes official partner of Paris Saint-Germain Page 1

Regulatory News:

Pernod Ricard (Paris:RI) announces its official partnership with Paris Saint-Germain. This new global partnership, the first of its kind for Pernod Ricard, will encompass the Group’s full portfolio of premium brands. The four-year agreement, which begins this 24/25 season, will cover PSG’s professional teams; men’s and women’s football as Official Partner and handball as Official Supplier.

Pernod Ricard has been an official supplier of wine and spirits to PSG’s hospitality program for over ten years. With over 218 million followers worldwide, PSG is a global club and iconic brand, ranked 3rd^rd position in Deloitte’s Money League. Pernod Ricard now becomes a Global Official Partner and will now be the club’s sole champagne and spirits supplier, with dedicated visibility and communications rights* and bespoke experiences*.