Forrester will recognize Return On Integration Awards and Program of the Year winners at its B2B Summit EMEA 2024

Forrester (Nasdaq: FORR) will recognize Shell Fleet Solutions as the recipient of its 2024 B2B Return On Integration (ROI) Honors at B2B Summit EMEA, taking place October 7-9, 2024 in London. The organization will be recognized for delivering impactful customer experiences (CX) and aligning marketing and sales functions to drive business growth. Forrester will also honor this year’s B2B Program of the Year (POY) winners, Infocert and Cora Systems, for bringing customer centricity to marketing and sales functions.

B2B Summit EMEA is the leading event for B2B marketing and sales leaders to explore new research insights, frameworks and best practices to achieve cross-functional alignment and evolve their go-to-market approaches to implement revenue process transformation. During the event, guests of honour will present how they implemented cross-functional alignment focused on creating customer value and growth and how they launched integrated global campaigns to achieve business results.