MediaAlpha and Insurify expand with new multi-year agreement Page 1

MediaAlpha’s customer acquisition platform continues to drive Insurify’s growth and scalability

LOS ANGELES and CAMBRIDGE, Mass., Sept. 4, 2024 (GLOBE NEWSWIRE) — MediaAlpha, Inc. (NYSE: MAX), the insurance industry’s leading programmatic customer acquisition platform, and Insurify, Inc., America’s leading virtual insurance agent, today announced they have extended their publishing partnership with a new multi-year agreement. Under this partnership, MediaAlpha’s robust technology platform connects leading auto and home insurers with Insurify’s high-intent shoppers.

“As the auto insurance market recovers strongly, we’re excited to help Insurify scale rapidly to meet the growing demand from insurers who are turning to digital, direct-to-consumer distribution to reach high-intent online insurance buyers,” said Steve Yi, CEO and co-founder of MediaAlpha. “Insurify is one of our largest suppliers, and we look forward to building on our long-standing relationship as Insurify helps millions of Americans find the auto insurance policy that best fits their needs.”