Accenture in multi-year partnership with Unilever to simplify digital core and apply generative AI

LONDON (dpa-AFX) – Professional services company Accenture plc (ACN) announced on Thursday that it has expanded a strategic partnership with consumer goods giant Unilever to simplify its digital core and apply generative AI to drive efficiency and improve business agility.

Under the multi-year program, Unilever will work with Accenture to lay the foundation upon which a new industry standard in Generative AI-powered productivity can be set. This includes scaling use cases that have proven effective in delivering cost reductions and operational efficiencies across the business globally.

Hein Schumacher, CEO of Unilever, noted that 500 AI applications have already been introduced at Unilever, helping to achieve new levels of efficiency. But there is so much more potential as AI matures and becomes increasingly intelligent and intuitive.

Using Accenture’s tools and capabilities, Unilever expects to analyze where and how AI can have the greatest transformative impact and deliver the greatest returns.

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