Instagram Top 100 Fashion Markets Index

The integration of an effective and interactive social media strategy is a complex challenge for the fashion world. With the rapid development of social media platforms, Instagram remains a central focus for many brands, retailers and designers who seek to establish their presence and gain a loyal fan base. TikTok ensures that all the young people of Generation Z have a big brand name for their explosives, while Instagram keeps an eye on the inner world of the fashion industry when it comes to a developed platform, the trends that can have a major impact on the market.

Instagram’s focus on visual storytelling, collecting and enabling features with “Stories”, “Reels” and shopping integrations are an unhindered tool for Marken, which brings a sinful connection of its soul group to the market. While the enormous amount of Reichsweite of Instagram and the Möglichkeit, is made visible by the purchasing, Marken can no longer create new collection presentations, but also bring one of the tiers into contact with the contacts and thus strengthen its identity and an influx into the model landscape.

There are a number of important trends and developments in the arts and wellness sectors, which are at the heart of the market, that provide FashionUnited with its own Fashion Popularity Index, which shows the top models on Instagram.

Nike Check out the list of sage and schreibe 304 million followers on Instagram and a great index in the index. It won’t be long, it’s the most likely test on Instagram of the Millennial-Liebling Victoria’s Secret It is one of the many things that the Soul Group has come up with, which at some point leads a luxurious life. With 76 million followers: on Instagram with Victoria’s Secret after a successful phase of 2018, when the new fashion makes a big comeback in the Favor of the Consumer: there is a comeback. Since 2015, a follower on Instagram has always focused on the following strategy, the follower: in the social media exclusive updates, a hint of the Kulissen and the Vorteile-bietet. While the Schaffung was one of the personal reactions to the follower of the Gefühl, Victoria’s Secret was immediately at work, with the Marke and some prominent influences on the networking, the bond of the German Kundschaft was strong. The third-largest Marke on Instagram is the Spanish Fast-Fashion-Riese Zara with 62 million followers. Zara’s social media posts are focused on the high visibility of the visual representation, the legitimate announcement of new collections and the presentation of the new fashion trends. It is a fact that the strategic partnerships of the market with influencers are a fact, a Reichsweite that is greening and a larger Zielgroep that reaches there.

The quadruple Marke on Instagram is the French luxury fashion house Channel with 59.9 Millions of followers: collect, closely followed by Louis Vuitton auf Platz fun with 55.5 Millionen Followers: nnen und der italienischen Luxusmarke Gucci with 52 million followers:innen auf Platz sechs. The research of FashionUnited found the most credible brands on Instagram Luxury brands, was the new meaning of the platform on the high-end fashion market. Luxury brands use Instagram as a leading channel, one with uninterested soul groups in contact with your steps, and implements follow-up marketing campaigns through the improved social media strategy. Modern fashion houses with Chanel, Louis Vuitton and Gucci have bundled their price on the platform during the visual production of championships and exclusive product introductions. The Nutzung verschiedener Inhaltsformate auf der Plattform, wie z. B. „Stories“ and „Reels“ with older music, which Marken außerdem holfen, the interaction with my followers: in Echtzeit zu fördern and a Gefühl von Exklusivität and Unmittelbarkeit zu koop. Luxusmarken is useful for the Shopping function of Instagram, a follower of the Inhaltsfindung bis zum Kauf zu führen. Dior, for example, the sixth most popular brand on Instagram with 46.4 million followers:innen, carefully curates its Instagram page with visually appealing editorial campaigns, the direct shopping links integrated, so that followers:innen can buy products directly from their feed. This strategy no longer appeals to the visual appeal of the page, but offers a “See now, buy now” effect, which makes it more attractive and increases the attractiveness of the market. The Fashion Popularity Index of FashionUnited misses the online popularity and the offer, the market value and the world of the companies partly broader mirrors.

The index is active on a regular basis, with FashionUnited constantly displaying the fashion brands, one of the most popular Top 1000 lists to select. Discover how FashionUnited notices the Social Media Campaigns and other digital initiatives in that Index, which generate messages and posts.