Playtika enters into agreement to acquire SuperPlay, maker of popular mobile games Dice Dreams and Domino Dreams Page 1

The acquisition of SuperPlay is expected to provide an attractive growth opportunity on a meaningful scale
Adds a proven studio with a track record of launching and scaling new games
The acquisition is expected to close in the fourth quarter of 2024
Management will host a live Q&A session tomorrow at 5:30 a.m. Pacific Time

HERZLIYA, Israel, Sept. 18, 2024 (GLOBE NEWSWIRE) — Playtika Holding Corp. (NASDAQ: PLTK), a pioneer in mobile games and a leader in interactive entertainment, today announced that it has entered into a definitive agreement to acquire SuperPlay, a mobile gaming company based in Tel Aviv, Israel, for $700 million and an additional contingent consideration of up to $1.25 billion, subject to achievement of certain financial targets over three years. The transaction is expected to add an experienced team to Playtika with a track record of launching new, successful games, and is expected to be a meaningful growth driver for Playtika once completed.

Founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, SuperPlay has grown into an expert game creator with two successful titles: Dice Dreams, a fast-growing Coin Looter game, and Domino Dreams, a popular board game, with two more games currently in development. By 2024, both Dice Dreams and Domino Dreams will have grown rapidly, with a combined average daily active user count of 1.7 million in August. Gilad and Eyal will continue to lead SuperPlay as a separate studio within Playtika.

“We view the acquisition of SuperPlay as an important step in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles and unlocking new opportunities,” said Robert Antokol, Chief Executive Officer. “SuperPlay’s proven talent and success in navigating complex environments is a natural fit with our team. Together, we will expand our ability to deliver exceptional experiences to players worldwide.”

“We are incredibly excited about this opportunity,” said Gilad Almog and Eyal Netzer. “It is a testament to our incredible team who put creativity and passion into everything we create. With Playtika’s support and backing, we will continue to develop the most memorable and engaging games in their category, sharing knowledge that will propel each other to new heights.”

Strategic and financial benefits of the acquisition

Acquires scaled, growing titles in the fast-growing Coin Looters and Board categories
Addition of a talented development team with two proven hits and two more in the pipeline
Cultural alignment with founders and team
This is expected to impact Playtika’s proforma growth
Earnout transaction structure rewards performance and limits downside risk