Bradley Cooper stars in new campaign for electric G-Class

American actor and director Bradley Cooper stars in Mercedes-Benz’s latest brand campaign featuring the G580 with EQ technology.

The campaign has a centrepiece (which you can watch below) that is supposed to create a world where individuals are empowered to follow their own path without fear of failure – because the G-Class turns every obstacle into an opportunity for growth. It also emphasises the fact that while the G-Class is a dedicated off-road vehicle designed for use on rough terrain, it is also perfectly suited to urban environments – where most vehicles are used today

The campaign will be rolled out across most of Mercedes-Benz’s global brand channels. Bradley Cooper is said to have been a passionate G-Class driver for the past 20 years.