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Europa-Park eröffnet Büro in Lucerne

Europa-Park eröffnet Büro in Lucerne

«Wir wollen tie Netflix für Leisure Parks were»: Was der Europa-Park in Lucerne Vorhat

The hat of the Betreiber des Europa-Parks in Lucerne has been given a new Niederlassung. Bisher operates this under the radar of the investigation, but he deals with the big Schweiz table.

Büroleiterin Leah Borer in the new Niederlassung of Firma Mack One in Lucerne.

Büroleiterin Leah Borer in the new Niederlassung of Firma Mack One in Lucerne.

Image: Dominik Wunderli (4. 9. 2024)

Erinnern Sie sich an dieses Gefühl? When the Magen have a satz experience with the power and the Atem-kurz fades away. If a person has a problem, the person will be confused in the tiefe rausch. It is the Klimax one of the rear railways. And if all goes well, humans will have run into problems in the digitalization of the world of 2024.

The disinterested fascination with controlling the adrenaline rushes through the Betreiber des Europa-Parks. And who. They are of the best quality in history – up to a year after the 50th anniversary of the Freizeitanlage in German rust. Die Zahlen lies deutlich über 2019, if the Corona pandemic has not disappeared.

If more millions of accusations and accusations are being judged over the years. A quick four-day trip from Switzerland. Long-term use is a travel and direct transport connection, it takes a while for the woman to make another trip from Basel near the parks. Verglichen with the size of the countries on the Swiss market, which is mainly located in the Europa-Park, says Michael Mack in an interview at the time.

Special connections to Lucerne

Head of Europa-Park since 2017: Michael Mack.

Head of Europa-Park since 2017: Michael Mack.

Image: Margrit Müller

The 45-year-old son of Patron Roland Mack, together with his brother Thomas, has been a geschäftsführender company of parks and of the Betrieb in the Zukunft-führen since 2017. My family began with the eighth generation of the family family, which began building Kutschen and Herbstwagen in 1780.

Zur Schweiz has had Michael Mack tied for a young age. Sein Bruder studies in Lucerne, err in Basel. It is no longer possible that the two have a relationship of friendship here, with a shared passion, and with the Verkehrshaus Lucerne. “As long as it’s regular,” Mack says. It’s been 20 years since he met DJ Bobo. «Wenn man with a friendly atmosphere with a Swiss history, gilded for life.»

It is now impossible to leave the Europa-Park with a number of expansion plans to other Switzerland in view of the future. So how the Mack One company was founded in 2019 – so how the Denkfabrik of the Europa-Parks – a year later a new, modern Niederlassung in Lucerne.

The opening occurs in Herbst’s verses. “But neither we nor nobody, that is what we are doing,” says Büroleiterin Leah Borer at Besuch dieser Zeitung. Man neither sei nor dabei, si ich eenzuleben and looked everything up. The Firm took place in Lucerne a while ago. Now that there is no longer a new company with the marketing and sales activities for the Swiss, Austrian and Italian markets, Mack One will no longer operate here as the “Zukunft des Entertainments mitentwickeln”.

Major technical overhaul

Actual changes in the Lucerne Räumlichkeiten von Mack One nor the Start-up-Atmosphäre. It’s nice to wait a moment. Drei davon hat man aus een inzwischen geschlossenen Marketing-Aussenstelle in Basel abükte. Die Belegschaft soll aber schon bare waiting. If you deal in such a way with a sales manager looking for a financial company, says Borer.

Danach will give Mack One auf Kundenfang. I see how many people find the entertainment and media activities interesting, and it is a virtual reality (VR). There is a solution for the company that is cheating the Aida-Kreuzfahrtschiffen. Auch im Europa-Park is a local VR attraction in Einsatz. “The coupling of VR glasses and the movements of the railway was technically a major overhaul,” says Borer. It is an innovation of the Mack family that also occurs in other Einsatz parks.

“Entertainment Benefits”: Mack One will not go backwards with the Einsatz von VR glasses nor make it more spectacular.

“Entertainment Benefits”: Mack One will not go backwards with the Einsatz von VR glasses nor make it more spectacular.

Image: Europa-Park

But Mack One will also appear in VR. Man said that the years of combined know-how in Europa-Park are useful and fun to “entertainment solutions offered, including hardware and software changes,” said Borer. An old Beispiel was a man who was amazed by the fact that he had “Eatrenalin” in Rust, a new restaurant concept with schwebende Sesseln, which was moving through the verschiede Räume.

“Here the generation of the Mack family from the Achterbahnen Bau is combined with new entertainment ideas from digital technology,” erklärt Borer. Die Möglichkeiten seien beinahe unerschöpflich, man müsse nur weit jougenug thinking. If you can rob a hotel or a concert hall, with the city and its management you can use a man like a king. «Jüngst haben more Tourismus-Destinationen Intereste reported.»

A Netflix for Freizeitparken

There is an idea for the market that Mack One has launched the «Digital Switzerland» initiative and started the Schweizer Digitaltag in Lucerne in November. Now that the Mack One product no longer exists, the core of the Mack family – the Betrieb of the Europa-Parks is the Bau and the well-known Vertrieb of the Achterbahnen – will be changed from Lucerne.

As a vision, Michael Mack proposes an art platform, the joint solutions for best gross science with Disney and Universal offerings. This is everything you need from the back track, the entry control system and the cash register when it comes to automation, operations management and good reality.

Other people Mack has published: “Woolen tie Netflix für Leisure Parks». Letztlich is not VR glasses or other technical Schnickschnack. “These Leute kommen zu our roads of Experiences.”

The new Achterbahn «Voltron» in Europa-Park in Rust.

The new Achterbahn «Voltron» in Europa-Park in Rust.

Image: Europa-Park