“Podcasts offer a huge opportunity”

The audio market podcast is here. Since we are confident that we can obtain financing, we can look at spending on capital raises, crowdfunding and other options. Stefan Mölling says: “Rückgrat der Monetarisierungsstrategie für Podcasts” in an interview with the blog of MEDIENTAGE MUNICH Werbung ein. The CEO of the Hamburger Audio-Vermarkters RMS has German power, the digital medium on the website could help.

Podcaster somehow, on other pages: Who is the audio genre in the RMS portfolio fragmented at the Anbieter wie Werbungtreibenden?

Stefan Molling: With RMS follow-up we will have a comprehensive overview at the audio market. Our portfolio is one of the most classic radio programs as a digital audio format with podcasts. This Combination has gone light and unnoticed, so the Soul Groups are likely to experience errors.

Während Radio with its high Reichsweit punktet, beet Podcasts with their soul-oriented and authentic answers to special advertisements that are perfect.

The tools provided by the Podcast Ad Planner and the KI Spot Creator can produce your soulmates and effective audio spots.

Which Rolle plays the Podcast active in the sales of Audio-Kosmos?

Stefan Molling: While Rolle plays an important role, there are more personal moments than real ones. If you want to separate a podcast, the interest in the main part and generating the eddy current is a fact. Podcasts offer a huge opportunity for authentic market communication, which is offered directly in the Alltag der Menschen arrivals.

This Verbindung, the Podcasts buy, woolen will go further and further as RMS, a result of which is the Audio Market. Since it is not the case that classic radio programs are set, the spectrum of audio marketing is in terms of new and novel, interactive displays that can be generated on the bed that cannot be used.

What is the sale of RMS-Podcast-Portfolio?

Stefan Molling: Yes, it is sturdy and heavy in different environments. This channel is more interesting for the podcast world, it is very interesting to see which groups are shown in context, which are relevant information for them. Our strategy is to create new major podcasts and platforms to amplify and magnify our fears.

The power of podcasts in the audio cosmos is so unique and effective: if you view a theme and formats, the views are ermöglicht, your botanical nor soul-oriented tester and an effective effect on its placement, was the attractive platform for weiterreibende weiter scaffolds.

Which trends in podcast webung do you like?

Stefan Molling: An exciting exciting field here is the Einsatz von KI. Ermöglicht is een, Spots in Sekundenschnelle zu entwickeln and dynamic Werbeformate zu platzieren. These formats are embedded in the low, undifferentiated inner segments of a campaign.

So if you want to see a Podcast-Hörer in Cologne a place for a rain confession in the workplace, you can see a Hörerin in Berlin with Sonnenschein T-shirts that are absent from a campaign. It is all possible that the relevance of the Werbebotschaft plays a role and the power makes our Campaign ineffective.

If you play programmatic advertising and automation in the podcast world market, it will continue to grow, allowing the host to read ads that are also authentic and effective. Of course, the funding for the podcast website is coming out of the blue.

The programmatic advantage is that work campaigns are shaped efficiently, so that they are developed dynamically and soul-oriented in real time.

It is incomprehensible that a major campaign becomes quickly and simplistically barren. A larger Vorteil of Programmatic is the convergent book review over a different format. So take advantage of your campaign with podcasts, radio and other digital audio formats.

Who can use the RMS with the Vorbehalten in the industry, if Podcaster and AdServer are used?

Stefan Molling: If RMS is one of the best options in the industry, it is best to use the link and AdServer so that you can control the input and delivery. If you proactively raise these concerns, you will reimburse transparency and flexibility at the forefront.

If you want to create a podcast, you can take control of your inhalation and the ability to profitably perform an automation and soul-oriented operation. If you are a partner, you can request to reply and integrate the podcaster’s individual podcasts.

Who is one of the Umsatz Forecasts in the Segment?

The future forecasts reflect the reassignments as the chance that the market will widen. The war of the year 2023 for the Werbemarkt-insgesamt schwierig and the Wachstum des Podcast-Werbemarktes die are verlangsamt.

Dennoch will work in the future. For the 2024 forecasts, there were some interesting developments with some interesting publications for podcasts. Auch der Bundesverband Digitale Wirtschaft (BVDW) saw the digital Werbemarkt at Wachstumskurs, was a positive signal for the Audio-Bereich including Podcasts broadcast.

Which couples should never spend money on podcasts?

Most podcasts feature the world of finance. Werbung is not one of the most popular and bewährte methods, a podcasts that in most ways extends to the non-business standard, a continuous einnahmen to generate. It is important that the quality of production and distribution is high.

If we look at the alternative monetary model model with crowdfunding and some interesting role-playing games. Abomodelle, when it comes to exclusive access or free versions, a direct monetary provision can be made by the community. Crowdfunding is very light on the fans, their project projects focus on their development and therefore an energetic bond with the inhalation and their position of power.

These non-existent financial models no longer apply, but it may not have been for the best.

A podcast is made possible by fan exclusivity and the crowdfunding model. The regular episodes are then financed. Podcaster, the werbefreie Offer subscriptions, listen to Podcasts at the same time including Werbung for all Nutzer frei.

Werbung bleibt aus meiner Sicht in jedem Fall das Rückgrat of Monetarisierungsstrategie für Podcasts.

Stefan Molling Reported since March 1, 2024 as CEO of the audio marketers RMS Die Bereiche Sales, Marketing, Communicatie en Werbewirkungsforschung. The best networked sales experts are looking forward to a slow career Axel Springer-Marketer Media impact Zurück, wo er mehr als zehn Jahre in Leitenden Positionen und als Mitglied der Geschäftsleitung Tätig War.

As markenübergreifender Chief Sales Officer and ensure that the sale of all digital marketing activities will be another new marketing strategy, the professionalization of the skills ensures that a dating strategy is implemented.

Stefan Mölling is an excellent industry expert, who has no expertise whatsoever in the field of dating and technology technology, but also for the classic Reichsweitenvermarktung mitbringt. The Seine Valfältigen Erfahrungen brings there also in Gremien ein, so there was from März 2019 to January 2022 stellvertretender Vorsitzender des Online Seller Kreis (OVK).

Quelle: MEDIENTAGE MUNICH Blog

More Themen zum Thema Audio were discussed at the MEDIENTAGEN MUNICH, from October 23 to 25 under the motto “Realities” at the Serviceplan Group in the House of Communication in Munich.